The OMA Media Show provides an opportunity for media and PR professionals to connect and talk shop about the latest outdoor gear.
About the OMA Media Show
The OMA Media Show started in 2022 and has since served over 200 brands and 30 PR agencies by providing a space for them to connect with over 100 media reps across the outdoor and active lifestyle spaces, from niche and mainstream titles to traditional outlets and trending media channels. Click here for the full list of past participating brands and agencies.
The OMA Media Show is designed for journalists, media producers, and freelancers to preview what will be available on store shelves in upcoming seasons. During 20-minute meetings scheduled throughout two days, PR representatives walk media through the latest updates from brands, including new technologies and applications, seasonal updates and developments, product launches, and new brand or line introductions. These sessions foster a productive and casual environment that helps media and PR teams prepare for the seasons ahead, develop relationships with colleagues, and build their network.
2027: Winter - Feb 24-25 & Summer - July 14-15
For pricing and registration contact, please review the OMA Media Show Brand Invite.
2026 Winter & Summer OMA Media Show Recap
The 2026 OMA Media Shows hosted 86 journalists, freelancers, and media producers representing 72 different outlets. 3,010 scheduled face-to-face meetings with product in hand from the 98 participating brands, thanks to the collective effort of 20+ PR agencies. Brands booked an average of 30 appointments per show in 2026.
Summer 2026 Participating Brands
2026 Collaborating PR Agencies
OMA Annual Giving
Founded in 2022 with a vision for collaborative work and community contribution, the OMA has quickly become a hub for the outdoor industry in the Front Range. To support future development of recreation in the Rockies, OMA is committed to giving back. Each year, OMA members nominate and vote on a variety of outdoor non-profit causes to receive funds. And the OMA Media Show is the primary contributor to the OMA Annual Giving event.
Since its inception, OMA has donated to various organizations that support outdoor communities, including SheJumps, Continental Divide Trail Coalition, Protect Our Rivers, Save A Brain, Women’s Wilderness, and the Outdoor Lab Foundation.
