Photo Credit: Michael Olmsted 

Outdoor Market Alliance and Elastic Suite partner to strengthen how outdoor brands, independent sales reps, and specialty retailers connect and do business.

As OMA invests in tools that support its brands and retail community, OMA's President, Steve Copeland, said, “Elastic is the language of retailers.”

The partnership combines OMA’s industry network with Elastic’s B2B wholesale technology to streamline ordering, enhance merchandising, and deliver a more efficient end-to-end wholesale experience.

Through this collaboration, OMA members gain access to digital wholesale tools that centralize product information, simplify ordering, support merchandising, and improve coordination between brands, reps, and retailers.

About Elastic Suite
Elastic Suite is a B2B wholesale ecommerce platform built to help brands streamline buying, elevate merchandising, and deliver smarter retailer experiences.

The platform brings together digital catalogs, custom assortments and pricing, advanced sales rep tools, analytics, and ERP integrations in one connected wholesale solution. Brands use Elastic to centralize product data, reduce ordering friction, support retail partners, and drive measurable sales growth.

Trusted by leading brands including The North Face, New Balance, and STANLEY, Elastic helps wholesale teams operate more efficiently while creating a more engaging buying experience for retailers.