
Welcome to the OMA Media Show!
The pocket guide is our directory of attending brands. Each listing includes the location at OMA, PR contacts, and a general brand description. At the bottom of the page is the map of OMA with a directory of the brands currently engaged with the OMA sales agency members.
2/18 Tuesday
5:00-8:00pm - OMA Mixer @ Origin Red Rocks Hotel
2/19 Wednesday
7:00-9:30 am - Shuttles - Origin → Fairfield → OMA
8:00-9:30 am - Breakfast Served
8:00-11:30 am - Morning Appointments
11:30 am-1:00 pm - Lunch Served
1:00-5:00 pm - Afternoon Appointments
2:00-4:30 pm - NEW - 15 Minute Meeting Blocks
2:30 pm-3:30 pm - Afternoon Snacks Served
4:00-5:00 pm - Happy Hour
4:30-7:00 pm - Shuttles - OMA → Fairfield → Origin
6:00 pm - OMA Closes
6:00-8:00 pm - Dinner Served @ Origin Red Rocks Hotel
2/20 Thursday
7:00-9:30 am - Shuttles - Origin → Fairfield → OMA
8:00-9:30 am - Breakfast Served
8:00 am-11:30 pm - Morning Appointments
11:30 am-1:00 pm - Lunch Served
1:00-5:00 pm - Afternoon Appointments
1:00 pm - First Shuttle - OMA → DIA
1:30-3:00 pm - Afternoon Snacks Served
3:00 pm - Second Shuttle - OMA → DIA
5:00 pm - Event Close
5:00 pm - Third Shuttle - OMA → DIA
Click to view or download the event map.
Brand Directory
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Astral
Location: Green River
PR: Max Akselrad / max@verdepr.com / 917.669.8491
Established in 2002, Astral designs high-performance wilderness equipment created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest-performing gear. For Spring 2025, Astral will debut a lineup of new trail and water sports footwear, leveraging their award-winning paradigm-changing minimalist footwear designs, including developing the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.
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Cotopaxi
Location: Cordillera Sales
PR: Morgan Williams / morgan@outsidepr.com / 724-388-7167
Cotopaxi is a carbon-neutral certified B Corporation that creates sustainably made outdoor gear designed to fight extreme poverty, inspire adventure, and move people to Do Good. Their Gear for Good promise is to make gear that lasts and to have a positive social, environmental, and economic impact. Cotopaxi allocates at least 1% of our annual revenue to the Cotopaxi Foundation, which awards grants to nonprofit partners with proven track records of alleviating poverty.
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Crazy Creek
Location: Alpin
PR: Alexa McRoberts / alexa@verdepr.com / 717.808.9653
Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect "just sit there" comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, the product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. For 2025, Crazy Creek will introduce the AirLounger and Canoe IV. For more information, visit crazycreek.com.
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Dalbello
Location: Freestone
PR: Michael Collin / michael@palemorning.com
For 50 years, Dalbello has been making exceptional ski boots with the finest craftsmanship and high-end design in Asolo, Italy. It is one of the last manufacturers still producing ski boots in Italy, making about 500,000 boots a year. Its product range covers Race, Alpine, Freeride, Freestyle and Touring. As the “Home of Cabrio”, Dalbello continues to redefine freeriding and freetouring experiences with its Cabrio line, offering boots that seamlessly blend performance with comfort. Learn more at Dalbelloboots.com
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Danner
Location: Babbling Brook
PR: Zach Zenteno / WH inc. / zachz@WH1969.com
For nearly a century, Danner has crafted boots with purpose and integrity. In 1936, Charles Danner came to Portland, Ore. to build the best boots loggers had ever known, an effort that resulted in a long-standing heritage brand with a renegade spirit. Whether you want to backpack, day-hike, work or simply walk around town, Danner boots are meant to take you somewhere. Lace a pair up and Go There. Visit www.danner.com for more information.
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Deuter
Location: Black Dog
PR: Andrea Green / andrea.green@rygr.us / 541-292-4598
From backpacking to mountain biking, alpinism, and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable, and environmentally friendly packs for everyone and everywhere.
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Elastic Suite
Location: Lobby
PR: Emma Beech / Emma.Beech@emeraldx.com
Elastic Suite is a next-generation B2B wholesale ecommerce platform with more than 20 years of experience and iteration. Elastic works with hundreds of brands to streamline buying, increase sales, reduce costs associated with paper B2B marketing materials, and organize digital merchandising assets in one place. Designed to help brands and retailers connect, transact, and, ultimately, grow revenue. B2B ecommerce is taken from transactional to transformational by bringing together ERP and backend data, sales reps, retailers, and distributors. Learn more at elasticsuite.com.
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Escapod
Location: Outside
PR: Rob Sulaski / rob@verdepr.com / (828) 713-2269
Escapod is a small company redefining how a camper can make outdoor adventure easier and more accessible. Based in Coalville, UT, Escapod builds an award-winning, overlanding teardrop camper, the TOPO2. Featuring a lightweight, durable single-piece fiberglass construction and proprietary, independent suspension, these four-season trailers built to go anywhere a 4x4 can. At OMA Winter 2025, get a sneak preview at a soon-to-be-released special edition of the TOPO2, built out with unique features and design choices. Every TOPO2 is backed by Escapod's industry-leading 5-year manufacturer's warranty.
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EXPED
Location: Granite Marketing
PR: Amy May / JAM Collective / amymay@jamcollective.net
EXPED is a Swiss-based outdoor hardgoods brand, specializing in the highest quality sleeping mats, sleeping bags, tents, backpacks and outdoor accessories. With offices in Zurich, Switzerland and Tacoma, Washington, EXPED is a privately owned company with the freedom to build meaningful, longstanding partnerships with specialty retailers, manufacturers, and consumers. We believe these relationships are not measured by production output, but by strong, ethical industry leadership and unparalleled customer satisfaction.
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Farm to Feet
Location: Granite Marketing
PR: Jessie LaMacchia / jessie@darbycommunications.com / 305.987.8798
Farm to Feet makes the world's best merino socks using an all-American recipe: US materials, US manufacturing, and US workers. Unmatched Comfort, Guaranteed Durability. Proudly manufactured in North Carolina.
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Fjällräven
Location: Mountain Source
PR: Noura Al-Rajhi, noura@outsidepr.com / 352.283.6718
Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.
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Gregory
Location: Granite Marketing
PR: Becca Katz / becca@verdepr.com / 360-441-5620
For more than 45-years, Gregory Mountain Products has been the leader in expedition, backpacking, daypacks and travel gear. World-renowned for fit, durability, and performance in all of its products, Gregory is responsible for many industry firsts in backpacking fit and design.
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Heel
Location: Alpin
PR: Lauren Haber / Lauren@verdepr.com
Heel helps improve the lives and safety of dogs and their owners, using technology developed by parent company Fleetwood Group. This breakthrough technology was originally developed for contact tracing during the COVID-19 pandemic. Fleetwood Group determined that this technology could also be used to significantly improve the lives of dogs and dog owners – the Heel Virtual Dog Leash™ was born.
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Helinox
Location: Adventure Labworks
PR: Matt Bennett / matt@echoscomm.com
Since 2009 Helinox has been a design-first company, focused exclusively on bringing comfort outdoors so you can be At Home, Anywhere. Furniture should be built to travel, so we’ve designed ours to be portable, durable and beautiful as well as comfortable. This means you can relax when you’re backpacking deep in the woods, sitting on an urban rooftop, lounging at the beach, car camping, or simply hanging out in the backyard. So lightweight and compact, you’ll want to bring your own chair to any adventure or gathering.
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Helly Hansen
Location: Waypoint
PR: Tara Yant / WH inc. / taray@WH1969.com
Founded in Norway in 1877, Helly Hansen makes professional grade gear to help people stay and feel alive. With a long history of first-to-market innovations — including the most recent chemical-free, fully waterproof/breathable LIFA INFINITY and LIFA INFINITY PRO technology — over 55,000 professionals worldwide trust, use and recommend Helly Hansen for living, working and recreating in the world’s harshest environments. Please visit www.hellyhansen.com for more information.
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HESTRA
Location: Mountain Trading
PR: Austin Caron / Big Fish Collective / austin@bfcollective.co
Founded in 1936 in Hestra, Sweden, Hestra is a fourth-generation family-owned business. It’s known for premium gloves that warm, protect and provide excellent dexterity in the most varied environments. Hestra Gloves are manufactured in its own factories and it personally buys all leather, fabric, wool and other materials to ensure the highest quality and control on the production chain. Several models are even handmade by some of the most experienced glove makers in Europe.
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K2
Location: BW Sales
PR: Sierra Domaille / sierra@thesidewayslife.com
K2 Skis is a leading innovator in ski and snowboard equipment, celebrated for its commitment to performance, design, and outdoor adventure. Based in the Pacific Northwest, K2 continues to push boundaries in snow sports with cutting-edge technology and athlete-driven design.
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Kühl
Location: Mountain Trading
PR: Rachel Popp / Big Fish Collective / rachel@bfcollective.co
Kühl was born in the mountains in 1983 and remained committed to creating durable, comfortable, and stylish mountain apparel.
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La Sportiva
Location: Ascension Sales
PR: Sean Van Horn / sean.vanhorn@backbone.media / 970.963.4873 ext. 1806
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel.
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LifeStraw
Location: Waypoint
PR: Logan Waddell / logan@jamcollective.net
The original LifeStraw Personal Water Filter was introduced in 2005. Today, LifeStraw products are used in more than 64 countries and are regularly deployed to support communities in need of potable water. LifeStraw’s innovative water filtration technology is rigorously tested by independent laboratories and leveraged across some of the harshest environments around the world. The company is also a Climate Neutral certified B Corp. For every product purchased, a school child in need receives safe water for a year. LifeStraw’s water filtration options are sold in retail stores in North America and Europe, and online at www.lifestraw.com.
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Lift Foils
Location: Hi-Altitude
PR: Kevin Nicol-Lints - Verde PR / kevin@verdepr.com / 269.806.6848
Lift Foils is the visionary pioneer of electric hydrofoil (eFoil) innovation, crafting the original consumer eFoil and holding numerous patents that define today's cutting-edge eFoil technology. Since its inception in 2010 in Puerto Rico, Lift has redefined water sports under the leadership of founder, engineer, and avid surfer Nick Leason. The Lift eFoil offers an unparalleled experience of flight over water, enabling riders of all skill levels to glide effortlessly at speeds exceeding 30mph—no waves, no towing - just pure freedom. With a global presence spanning over 350 affiliates and retail partners across 80 countries, Lift Foils is synonymous with eFoil excellence and an unmatched commitment to elevating your ride.
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LOWA
Location: MtnStuff
PR: Charlotte Daher de Garcia / charlotte@cgprpublicrelations.com
Having just celebrated its 100th anniversary, LOWA has earned a reputation for crafting premium outdoor boots and shoes that blend outstanding quality and fit through innovative design and proprietary technology. Most recently, LOWA has entered the trailing running category with its ATR (All Terrain Running) collection.
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Luno
Location: MtnStuff
PR: Adriana Matthews / adriana@thesidewayslife.com
Founded in 2018, Luno is the first brand dedicated to creating a better car-camping experience and offers a full ecosystem to make camping experiences more comfortable including mattresses for SUVs, vans, trucks, and tents, as well as a range of accessories, storage solutions, bedding, and upcycled gear. Through premium, rugged product design and a passion for creating accessible outdoor adventure, Luno helped ignite the car camping revolution and continues to be the trusted leader in vehicle camping. Luno's route to responsibility includes a Carbon Credits Tool that helps offset emissions from road trips in a matter of seconds.
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Mammut
Location: Alpin Sales
PR: Becca Katz / becca@Verdepr.com / 360-441-5620
Mammut is a Swiss outdoor company founded in 1862 that offers mountain sports enthusiasts worldwide high-quality products and unique brand experiences. For 160 years, the world's leading premium brand has stood for safety and pioneering innovation. Mammut products combine functionality and performance with contemporary design. With its combination of hard goods, footwear, and clothing, Mammut is one of the complete suppliers in the outdoor market. Mammut Sports Group AG is active in around 40 countries and employs approx. 800 people. Mammut.com
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Marmot
Location: Hi-Altitude
PR: Chloe McCullough / chloe.mccullough@finnpartners.com / 925.360.5524
Since 1974, Marmot has broken new ground as an OG in the outdoor community, creating high-quality and high-performing apparel and equipment for anyone who believes that being outside never gets old. With products that have been tested, trusted, and loved for more than five decades, Marmot believes good gear is essential to every adventure and empowers you to make the most of every moment outside. No matter your level of adventure, from weekend camping trips to backcountry expeditions, Marmot has the right gear to confidently get out there and share that feeling with others. Please visit Marmot.com for more information.
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Minus 33
Location: Redline
PR: Chris Hrenko / chris@palemorning.com
Minus33 offers the finest quality Merino wool basics at a price that everyone can afford. This 5th-generation family-owned business carries forward over 108 years of wool manufacturing expertise, starting with New Hampshire’s L.W. Packard Co., which produced wool for the likes of Brooks Brothers, LL Bean and Eddie Bauer. Minus33 was created by the wool experts at L.W. Packard in 2002, amid changing global trade conditions for textile producers. In 2020, Minus33 brought wool production back to Ashland, New Hampshire, with its Mountain Heritage line of socks, extending a local tradition dating back to 1840, when the original woolen mill was built along the Squam River.
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Mountain Hardwear
Location: Green River Sales
PR: Danny Pettey / danny@sasquatchagency.com
Mountain Hardwear, Inc., exists to encourage and equip people to seek a wilder path in life. For 30 years, we’ve built essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. Relentless precision continues to inspire everything we do — our designers sweat every stitch and detail to continuously improve function, durability, and comfort.
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Mountain House
Location: Ascension
PR: Stacy Kline / stacy@darbycommunications.com
Mountain House, the leader in the freeze-dried meals category, was named after an Oregon restaurant on the slope of the Cascades that once welcomed outdoorspeople with warm meals after full days of adventure. With its great taste, ease of use and reliability the brand has been helping backpackers, hikers, anglers and hunters stay out longer and go out further since 1969, offering comfort under any condition. Mountain House has a 55-year legacy proudly serving wholesome, delicious meals to the US military. All of its products are backed by a Taste Guarantee and a proven shelf life of 30 years.
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Mountain True
Location: Clear Creek
PR: Jack Henderson / jack@mountaintrue.org / 703-638-3616
MountainTrue champions resilient forests, clean waters, and healthy communities in the Southern Blue Ridge. Their Riverkeeper programs, active in most Western North Carolina watersheds, fight for safe and healthy waterways by identifying sources of pollution, enforcing and advocating for stronger environmental laws, engaging in riparian restoration, providing opportunities for public access, and educating and empowering the public on all of these topics. Learn more at mountaintrue.org.
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NESTOUT
Location: Granite
PR: Julie Atherton / julie@jamcollective.net
Embrace the call of adventure and the outdoors with NESTOUT. Don't be held back by life's obstacles – NESTOUT is your ready partner for any challenge. We are here so you can fearlessly venture into the wilderness and create enduring memories with loved ones, all with unshakable confidence.
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Nite Ize
Location: Sanitas
PR: Chris Goddard / chris@cgprpublicrelations.com
Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Tie-Downs + Bungees, Key Accessories, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners, and the environment. For more information, visit NiteIze.com.
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Oboz
Location: Freestone
PR: Michael Collin / michael@palemorning.com
Oboz designs and builds men's and women's hiking boots, hiking shoes, insulated footwear, sandals and more from the ground up for wherever the trail takes you.
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Oka
Location: Clear Creek
PR: Ingrid Malmberg / ingrid@momentummediapr.com
Made in the USA, Oka Recovery Flip Flops are sustainable recovery for all – developed of, by, and for YOU. The people, the athletes. Our 100% recyclable HEYLO-powered ultra-soft foam technology provides shock absorption and muscle relaxation.
Every pair of Oka is lightweight and breathable with arch support and a deep heel cup for better pressure distribution and premier comfort. Oka is local, sustainable, transformative, and honest.
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Ortholite
Location: Alpin
PR: Julie Evans / julie@verdepr.com
OrthoLite is the world’s leading supplier of open-cell foam technology. OrthoLite insoles enhance the comfort, performance, and long term cushioning while creating a cooler, drier, healthier environment in every shoe. OrthoLite’s innovative footwear solutions are available to brands that share a vision for the future of sustainable footwear. OrthoLite insoles are found in more than 550 million shoes and over 500 brand partners across all categories— from outdoor, endurance and fitness, to lifestyle and high fashion.
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Ortovox
Location: Black Dog
PR: Andrea Green / andrea.green@rygr.us / 541-292-4598
ORTOVOX is a four-season mountain brand headquartered in Germany known as an expert in avalanche rescue equipment and wool apparel designed for ski touring, freeriding, mountaineering, alpine climbing and alpine touring.
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Outdoor Market Alliance
Location: Lobby
PR: Ingrid Malmberg / ingrid@momentummediapr.com
Outdoor Market Alliance (OMA) is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. For those of you who wish to tour the building, please arrange a time with Alycia. The Denver Media Show will be a rare chance to visit all of the showrooms on-site and meet with the founding members.
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Outdoor Research
Location: MtnStuff
PR: Adriana Matthews / adriana@thesidewayslife.com
Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Outdoor Research’s award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in values of curiosity, passion, innovation, collaboration and community, Outdoor Research strives to create space for all in the outdoors.
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PAKA
Location: Maple Steet
PR: McClain Moran / mcclain@purpleorangepr.com / 703-901-0760
PAKA is the leading innovator of alpaca fiber apparel. Founded in 2017, PAKA started as a vision to bring the revolutionary alpaca fiber to the outdoor industry. PAKA is a Certified B Corp and secured the Best for the World™ award in 2022. The brand employs 200+ Quechua weavers at 4x the living wage in Peru, makes upwards of 90% of products locally, and donates 1% of its revenue back to the local communities in Peru. Learn more at www.paka.co Instagram: @paka
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Pelican
Location: Babbling Brook
PR: John Pangilinan / john@jpand.co
Pelican Products, Inc. is the global leader in the design and manufacture of high-performance protective cases, temperature-controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense/military, aerospace, life sciences, industrial, entertainment, and in numerous outdoor markets.
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POC
Location: Hi-Altitude
PR: Dave Simpson / dave@verdepr.com / (307) 690-9906
Born and based in Stockholm, Sweden, POC is a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Creating all types of protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation. For more information, visit poc.com.
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Riverlink
Location: Clear Creek
PR: Lisa Raleigh, PhD / lisa@riverlink.org
Lisa spent the first three decades of her career in the outdoor industry, including co-founding Backbone Media. She and her husband Duane moved from a lifetime out west to Asheville 3.5 years ago so she could take the helm of RiverLink, a 35-year-old river conservation organization dedicated to the environmental and economic vitality of the French Broad River and watershed. Little could she ever imagine she would find herself at the epicenter of one of the region’s greatest natural disasters. RiverLink is committed to supporting the area’s recovery by advocating for the rivers’ restoration, in addition to ensuring that the build back is more flood resilient — a critical step as the region’s economic, recreational and environmental livelihoods are built on this watershed.
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Roll Recovery
Location: Alpin
PR: Lauren Haber / lauren@verdepr.com
ROLL Recovery is a Boulder-based leader in the recovery and athletic performance space. They are innovators of deep tissue massage therapy tools and recovery footwear. Whether you're an avid fitness and wellness enthusiast, a dedicated athlete, a frequent traveler, or someone who prioritizes self care, you'll find value in ROLL Recovery's unique and well designed products. The brand recently launched their footwear collection consisting of classic shoes, slides and flip flops which were designed to be a refuge for tired feet. The footwear collection joins ROLL Recovery's R8 Plus Deep Tissue Muscle Roller, R4 Body Roller and R1 Percussion Massager to create a comprehensive range of high-quality, thoughtfully priced, and rigorously tested items that serve a wide variety of needs.
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Rossignol
Location: Green River
PR: Max Akselrad / max@veredepr.com / (917) 699-8491
The Rossignol Group designs, manufactures and markets a broad range of winter sports and outdoor equipment. The Group’s brands provide a continuous, year-round experience, from elite-level athletes to amateurs, from the mountains to the city. The Group’s global headquarters is located in the French Alps near Grenoble with five different industrial sites across western Europe and a U.S. headquarters in Park City, Utah. Rossignol – the iconic brand for winter sports, and ready-to-wear fashion and apparel; Dynastar – the specialist ski brand; Lange – the iconic ski boot brand; Look – the long-standing premium manufacturer of ski bindings; and Dale of Norway – an iconic Norwegian brand known for its high-quality wool-based knitwear. Each has built their own unique identity and draws their inspiration from the mountains.
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Rossmönster
Location: Outside
PR: Elias Marsh / Elias@verdepr.com
Rossmönster redefines the adventure lifestyle, crafting premium trucks and vans that fuel your passion for exploration and discovery. With groundbreaking designs and unmatched craftmanship, Rossmönster creates vehicles that are more than just a mode of travel — they're a gateway to the extraordinary. Dedicated to pushing the boundaries of innovation and delivering exceptional customer experiences, Rossmönster is shaping the future of adventure vehicles for those who dare to roam further and live boldly.
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Royal Robbins
Location: Green River Sales
PR: Jenna Nabors / jenna@verdepr.com / 910-229-1305
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility.
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SCARPA
Location: Hi-Altitude
PR: Verde Brand Communications, scarpa@verdepr.com
Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. For Spring 2025, SCARPA will introduce new models in light hiking, approach, run and mountain footwear that offer hybrid types of performance on the trail.
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Sidi
Location: Hi-Altitude
PR: Alexa McRoberts / alexa@verdepr.com / 717.808.9653
Italian manufacturer, SIDI, a pioneer in cycling innovation since 1960, is redefining performance footwear with its Spring 2025 lineup. Featuring the all-new Physis, Ergo 6, and Genius Knit 10, these cutting-edge shoes combine advanced materials, modern aesthetics, and rider-first engineering to meet the demands of today’s cyclists. Designed to deliver unparalleled comfort, breathability, and power transfer, SIDI’s latest collection pushes the boundaries for road and XC riding disciplines. With a legacy of industry-leading technology and craftsmanship, SIDI continues to elevate the standard for cycling footwear worldwide.
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Smartwool
Location: Mountain Source
PR: Tyler Stephenson / tyler.stephenson@backbone.media / 970.963.4873 x et 1263 & Sam Stuckey / sam.stuckey@backbone.media
Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool and to bring comfort, confidence, and community to a life lived outside. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.
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Stellar Equipment
Location: BW Sales
PR: Sierra Domaille / sierra@thesidewayslife.com
Founded in 2015 in Åre, Sweden by a crew of passionate skiers, Stellar Equipment crafts premium, technical apparel for high-alpine environments. Challenging the traditional sales-driven cycle of product creation, StellarEQ’s innovation-led process results in a curated collection of gear that carries over from season to season. Each item is meticulously designed to function seamlessly within a ‘System’ and is only updated when a superior material or clear design advancement is found. No fast-fashion. No seasons. Only a commitment to timeless design and uncompromising performance.
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Swany
Location: Mountain Source
PR: Chris Denny / Chris@dennyink.com
Swany America was founded in 1980 and, as a dedicated glove manufacturer, leverages its strengths to provide high-quality ski gloves under the Swany brand. Based on Swany’s purpose of “delivering warmth to the world,” we are always pursuing to continually innovate and create performance gloves that inspire and bring joy, passion, and purpose to our customers. For more information about Swany America, please visit swanyamerica.com.
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Teva
Location: Cordillera
PR: Stef Atkinson / stef@outsidepr.com
In 1984, Teva created the world’s first sport sandal on the banks of the Grand Canyon, sparking a revolution in the outdoor footwear industry. For 40 years, Teva has outfitted adventure-seekers across the globe with versatile and modern footwear that meets the demands of every journey, no matter how daring. Rooted in a spirit of wonder and ingenuity, Teva continues to push the boundaries of functional performance footwear, offering exceptional fit and comfort for outdoor enthusiasts alike, from the avid hiker to the everyday explorer. Learn more about Teva, a division of Deckers Brands, at teva.com or follow @Teva.
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The Landmark Project
Location: Ascension
PR: Angie Robinson / angie@darbycommunications.com / 828-337-6455
The Landmark Project is an outdoor lifestyle brand that creates outdoor-inspired apparel, accessories, and goods designed to celebrate and protect natural spaces. Committed to conservation, The Landmark Project donates a portion of their proceeds to environmental partners who safeguard public lands and promote stewardship. Visit www.thelandmarkproject.com for more information.
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Thule
Location: Adventure Labworks
PR: John L DiCuollo / john.dicuollo@backbone.media / 970.963.4873 ext. 1118
In 1942, in the forest of Småland, Sweden, Thule was founded by Erik Thulin, a true lover of the outdoors. Since then, their focus has been designing and developing quality products that help you carry your gear wherever your passion takes you. Thule is committed to developing smart, stylish products like premium luggage, rooftop tents, rack systems, and more that are environmentally sound, high quality, safe, and easy to use.
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Travel Goods Association
Location: Mountain Sports Group
PR: Josh Cross / josh@travel-goods.org / 503-288-3500
The 2025 Travel Goods Show will be held March 25-27, 2025 at the Las Vegas Convention Center and is the perfect venue for anyone in the travel goods industry. Whether you’re a retailer, a manufacturer, a content creator, or a buyer, the show offers unparalleled opportunities to network, discover new products, and learn from industry leaders. Learn more at Travel-goods.org.
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Vallon
Location: Green River
PR: Jenna Nabors / jenna@verdepr.com / 910-229-1305
At Vallon, we're committed to crafting outdoor eyewear that combines top-tier performance with timeless style. Whether you're hiking rugged trails, casting lines in open waters, or skiing mountain peaks, our sunglasses and goggles are designed to excel in any environment. Trusted by outdoor enthusiasts, adventurers, and athletes alike, Vallon eyewear is built for those who seek both adventure and quality. Learn more at Vallon.com.
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Vibram
Location: Maple Street
PR: Jade Schwarting / jade@dblecollective.com
Vibram is a world leader in developing and producing high-performance rubber soles for outdoor activities, leisure, work, fashion, orthopedics, and repair. For over 80 years, the yellow octagon that identifies Vibram worldwide has been synonymous with quality, performance, safety, and innovation in the footwear industry. Showcasing new SS25 and FW25 footwear styles from: Vans, Norda, Hoka, Nike, Altra, Merrell, Danner, Arc’teryx, Stio, Zamberlan and UGG.
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Vuarnet
Location: Redline
PR: Logan Waddell / JAM Collective / logan@jamcollective.net
Jean Vuarnet was a free-spirited, legendary champion. He was constantly pursuing improvement, leading him to create the VUARNET brand. Since 1957 VUARNET has relentlessly pursued excellence, preserving its “esprit sportif” with developing the highest performing products with an impeccable sense of style. Today, VUARNET still produces its mineral glass lenses in its own French factory, using traditional manufacturing methods unchanged since its inception. VUARNET mineral glass lenses are unparalleled in clarity and durability, and provide the best protection against sunlight and sunflection thanks to Lynx™ technology. VUARNET is an invitation to enjoy the outdoors, IT’S A VUARNET DAY TODAY.
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Yakima
Location: Outside
PR: Elias Marsh / Elias@verdepr.com
Based in the Pacific NW, Yakima Products Inc. has been a pioneer of cargo and gear management solutions since 1979. We connect people with their passions to bring them closer to nature with our innovative, rugged and dependable products. Yakima Products, Inc. is headquartered outside of Portland, Oregon.