Location: Bates Outdoor

PR: Mariel Fulton / mariel.fulton@backbone.media / 970.963.4873 ext. 1205

Black Diamond is a company that's not just for rock climbers and skiers, but one that stands for the spirit of the sports we live, their values and goals, past, present and future. Since 1957, our innovative gear designs have set the standard in numerous areas.

Location: Green River Sales

PR: Erin Wyer / erin@outsidepr.com / 612.747.1314

Certified B Corporation, Buff® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category 30 years ago. Buff continues to innovate in the head and neck wear protection space, making the company sustainable, equitable and responsible.

Location: Hi Altitude Sales

PR: Alexa McRoberts / alexa@verdepr.com / 717-808-9653

Cascade Designs, Inc. began over 40 years ago with the simple idea of providing a more comfortable night outdoors. It's grown to become the parent company of major brands in the outdoor industry: Therm-a-Rest, MSR, Platypus, SealLine, and PackTowl. F/W 24: all-new Paradigm Binding on Explore Snowshoes. S/S 24: Titanium Cookware, Hubba Hubba Bikepack Tent, Platypus DayCap In-Bottle Filter, and Honcho Poncho kids.

Location: Cordillera Sales

PR: Erin Wyer / erin@outsidepr.com / 612.747.1314

Cotopaxi is a carbon-neutral certified B Corporation that creates sustainably made outdoor gear designed to fight extreme poverty, inspire adventure, and move people to Do Good. Their Gear for Good promise is to make gear that lasts and to have a positive social, environmental, and economic impact. Cotopaxi allocates at least 1% of our annual revenue to the Cotopaxi Foundation, which awards grants to nonprofit partners with proven track records of alleviating poverty.

Location: Waypoint

PR: Jade Schwarting + Lisa Mullen / dble collective / jade@dblecollective.com, lisa@dblecollective.com

Craft Sportswear is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes.

Location: Sanitas

PR: Tara Yant / WH inc. / taray@WH1969.com

For nearly a century, Danner has crafted boots with purpose and integrity. In 1936, Charles Danner came to Portland, Ore. to build the best boots loggers had ever known, an effort that resulted in a long-standing heritage brand with a renegade spirit. Whether you want to backpack, day-hike, work or simply walk around town, Danner boots are meant to take you somewhere. Lace a pair up and Go There. Visit www.danner.com for more information.

Location: Green River Sales

PR: Andrea Green / andrea.green@rygr.us / 541-292-4598

From backpacking to mountain biking, alpinism, and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable, and environmentally friendly packs for everyone and everywhere.

Location: Cordillera

PR: Katie Hostetler / rygr / katie.hostetler@rygr.us / 970-819-1907

Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space-age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-impregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, and PHANTOM, a paradigm-shifting permanent, one-time application base-coating that forever eliminates the need for waxing skis and snowboards.

Location: BW Sales

PR: Annekë Efinger / anneke.efinger@backbone.media / 970.963.4873 ext. 1238

Born in San Clemente, California, Dragon is internationally recognized as a leading performance eyewear brand for those seeking progressively designed products, high-level performance, and innovative technology. Since 1993, our world-class collection of athletes and ambassadors helped pioneer and inspire our wide range of products, while our heritage in surf and snow culture illustrates our ongoing celebration of an active, impassioned lifestyle.

Location: Clear Creek Reps

PR: Alli Noland / Allin@terrapublicrelations.com / 307-699-4572

Eagle Creek has been leading the adventure travel category since inventing it in 1975. Now back under private ownership, they’re working harder than ever to make travel easier and more sustainable. Using 100% recycled materials and focusing on self-repairable designs, Eagle Creek is focusing on getting back to its roots, modernizing along the way. New duffels, luggage and Pack-It™ organizers for every traveler and every adventure. EagleCreek.com

Location: Lobby

PR: Megan Long / Megan.Long@emeraldx.com

Elastic Suite is a next-generation B2B wholesale ecommerce platform with more than 20 years of experience and iteration. Elastic works with hundreds of brands to streamline buying, increase sales, reduce costs associated with paper B2B marketing materials, and organize digital merchandising assets in one place. Designed to help brands and retailers connect, transact, and, ultimately, grow revenue. B2B ecommerce is taken from transactional to transformational by bringing together ERP and backend data, sales reps, retailers, and distributors. Learn more at elasticsuite.com.

Location: Granite Marketing

PR: Amy May / JAM Collective / amymay@jamcollective.net

EXPED is a Swiss-based outdoor hardgoods brand, specializing in the highest quality sleeping mats, sleeping bags, tents, backpacks and outdoor accessories. With offices in Zurich, Switzerland and Tacoma, Washington, EXPED is a privately owned company with the freedom to build meaningful, longstanding partnerships with specialty retailers, manufacturers, and consumers. We believe these relationships are not measured by production output, but by strong, ethical industry leadership and unparalleled customer satisfaction.

Location: Mountain Source

PR: fjallraven@outsidepr.com

Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.

Fjällräven Press Room

Location: Black Dog Sales

PR: Ingrid Malmberg / ingrid@momentummediapr.com

Founded in Stockholm, Sweden in 2018, Flaxta is committed to redefining sports protection through a considered approach to performance, style, and innovation. For skiing and snowboarding, Flaxta offers a range of helmets, goggles, and back protection that prioritize comfort and safety, designed to provide maximum protection while also being comfortable, ventilated, and beautifully designed. 23/24 Flaxta Snow Workbook.

Location: Freestone

PR: Kerri Dellisanti / WH inc. / kerrid@WH1969.com

Seattle-based GRAYL, the leader in portable water filtration and purification solutions for adventure and self-sufficiency, will be showing their 2024 line, including an exciting new titanium multiuse tool for water treatment and cooking. Grayl is the first to make all-in-one vessels for clean water and cooking, with drink-mix ready One-Way valves that allow the addition of electrolytes for high performance hydration on epic pursuits.

Location: Granite Marketing

PR: Becca Katz / becca@verdepr.com / 360-441-5620

For more than 45-years, Gregory Mountain Products has been the leader in expedition, backpacking, daypacks and travel gear. World-renowned for fit, durability, and performance in all of its products, Gregory is responsible for many industry firsts in backpacking fit and design. Spring 2024 brings new hiking and backpacking packs, as well as a new gear organization system. Fall 2024 brings new gear in the everyday adventure and travel categories, and a pack collab with Unlikely Hikers.

Location: Waypoint

PR: Tara Yant / WH inc. / taray@WH1969.com

Founded in Norway in 1877, Helly Hansen makes professional grade gear to help people stay and feel alive. With a long history of first-to-market innovations — including the most recent chemical-free, fully waterproof/breathable LIFA INFINITY and LIFA INFINITY PRO technology — over 55,000 professionals worldwide trust, use and recommend Helly Hansen for living, working and recreating in the world’s harshest environments. Please visit www.hellyhansen.com for more information.

Location: Redline Sports Group

PR: Katie Wolitarsky / katie@kwm-pr.com / 713.824.2258

HEST brings the comforts of home to the great outdoors with its premium, high-performance sleep products that build community around camping and travel.

Hest Media Catalog

LOCATION: Mountain Trading

PR: Rachel Popp / Big Fish Collective / rachel@bfcollective.co

Founded in 1936 in Hestra, Sweden, Hestra is a fourth-generation family-owned business. It’s known for premium gloves that warm, protect and provide excellent dexterity in the most varied environments. Hestra Gloves are manufactured in its own factories and it personally buys all leather, fabric, wool and other materials to ensure the highest quality and control on the production chain. Several models are even handmade by some of the most experienced glove makers in Europe.

Location: Mountain Source

PR: Kevin McCormack / rygr / kevin.mccormack@rygr.us / 970-924-0704 ext.2101

Founded in 1995 in New Zealand, icebreaker pioneered the ethical and sustainable production of natural performance apparel. Now a part of the VF Corporation, icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business. icebreaker looks to nature for the answers and for innovative ways to do more with less. Working with what nature provides and adapting as nature does, icebreaker enables consumers to join a movement towards choosing natural and preserving the planet for generations to come.

Location: Hallway

PR: Scott Waters / swaters@jeffco.us / 303.271.5958

Our mission is to preserve open space and parkland, protect park and natural resources, and provide healthy, nature-based experiences. Funded with a one-half of one percent sales tax, Jefferson County Open Space contributes to city and park district projects, has preserved more than 57,000 acres, and manages 27 open space parks, and 269+ miles of trails in Jefferson County, Colorado.

Location: BW Sales

PR: Rian Rhoe / The Sideways Life / Rian@thesidewayslife.com / 971-282-5899

K2 is the original American ski and snowboard brand, founded in 1962 in Washington State.

Location: Maple Street

PR: Karly van Leer / karly@echoscomm.com

Himalayan Born Activewear - Founded in 2013, kora is the pioneer of harnessing the potential of yak wool for athletic pursuits, and sources its wool directly from a cooperative of nomadic yak herders, supporting their traditional way of life. Kora designs and develops all of its own Hima-Layer™ fabrics, which are used across its award-winning line of baselayers, midlayers, and accessories. Kora continues to push boundaries, applying its expertise in natural fibers including yak wool, merino, bamboo and hemp to develop premium products for outdoor adventures and active lifestyles.

Location: Ascension Sales

PR: Sean Van Horn / sean.vanhorn@backbone.media / 970.963.4873 ext. 1806

With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel.

Location: Waypoint

PR: Logan Wadell / JAM Collective / lifestraw@jamcollective.net

The original LifeStraw Personal Water Filter was introduced in 2005. Today, LifeStraw products are used in more than 64 countries and are regularly deployed to support communities in need of potable water. LifeStraw’s innovative water filtration technology is rigorously tested by independent laboratories and leveraged across some of the harshest environments around the world. The company is also a Climate Neutral certified B Corp. For every product purchased, a school child in need receives safe water for a year. LifeStraw’s water filtration options are sold in retail stores in North America and Europe, and online at www.lifestraw.com.

Location: MtnStuff

PR: Charlotte Daher de Garcia / charlotte@cgprpublicrelations.com

Having just celebrated its 100th anniversary, LOWA has earned a reputation for crafting premium outdoor boots and shoes that blend outstanding quality and fit through innovative design and proprietary technology. Most recently, LOWA has entered the trailing running category with its ATR (All Terrain Running) collection.

Location: Alpin Sales

PR: Becca Katz / becca@Verdepr.com / 360-441-5620

Mammut is a Swiss outdoor company founded in 1862 that offers mountain sports enthusiasts worldwide high-quality products and unique brand experiences. For 160 years, the world's leading premium brand has stood for safety and pioneering innovation. Mammut products combine functionality and performance with contemporary design. With its combination of hard goods, footwear, and clothing, Mammut is one of the complete suppliers in the outdoor market. Mammut Sports Group AG is active in around 40 countries and employs approx. 800 people. Mammut.com

Location: Adventure Labworks

PR: Chris Hrenko / chris@palemorning.com

Minus33 offers the finest quality Merino wool basics at a price that everyone can afford. This 5th-generation family-owned business carries forward over 108 years of wool manufacturing expertise, starting with New Hampshire’s L.W. Packard Co., which produced wool for the likes of Brooks Brothers, LL Bean and Eddie Bauer. Minus33 was created by the wool experts at L.W. Packard in 2002, amid changing global trade conditions for textile producers. In 2020, Minus33 brought wool production back to Ashland, New Hampshire, with its Mountain Heritage line of socks, extending a local tradition dating back to 1840, when the original woolen mill was built along the Squam River.

Location: Babbling Brook Sales

PR: Denny, ink. / chris@dennyink.com / 435-655-1609

Pushing the limits of endurance, efficiency, and exploration for 30 years, the British outdoor performance specialist, Montane, engineers timeless, lightweight, breathable clothing and equipment that doesn’t compromise on protection. From robust waterproof jackets to category leading warm down jackets, technical fleeces, and durable legwear – Montane’s layering systems are designed to shelter you in the toughest conditions. They’re built for more.

Location: Summit Saes

PR: Michael Collin / michael@palemorning.com

Mountain Equipment has been a leader in Alpinism since 1961, with a philosophy centered around pursuing a raw, no-fuss, simple, and lightweight approach to both mountaineering and life. For Mountain Equipment, Alpinism isn't just about how we climb, but about our approach to life and how we choose to live it.

Location: Alpin Sales

PR: Katie Richter / katie@darbycommunications.com / 716-572-3467

Born from a vision of crafting more durable pants, Mountain Khakis was founded around a saloon table after a day of horseback riding in Jackson Hole, Wyoming. Since its inception, Mountain Khakis has committed to using the best technical fabrics, premium trims, and engineered designs, ensuring its apparel is both stylish and functional. Proudly 100% American-owned, Mountain Khakis has perfected a pant that works as hard as its customers do. Best-sellers: Teton Pant, Camber Pant, Mountain Pant | New for Spring/Summer 2024: Rover Short + Rover Hybrid Pant, Teton Hybrid Pant, Ridgeline Hybrid Short + Pant, Performance Tops, Camp Site Shirt

Location: Alpin Sales

PR: Logan Wadell / JAM Collective / logan@jamcollective.net

Founded in 2000, MYSTERY RANCH is committed to making the best load-bearing gear in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please visit: www.mysteryranch.com #BuiltfortheMission

Location: Green River Sales

PR: Maura Jenkins / maura@outsidepr.com / 570-266-2922

The National Forest Foundation (NFF) directly engages Americans and leverages private and public funding to improve forest health and Americans’ outdoor experiences within the 193 million acres of the National Forest System. The NFF’s programs inform millions of Americans about these treasured landscapes through the restoration of wildlife habitats, planting trees in areas affected by fires, insects, and disease, improving recreational opportunities, and enabling communities to steward their National Forests and Grasslands.

Location: Freestone

PR: Kate Ketschek / kate@revolutionhousemedia.com / 603-828-1050

NEMO, the award-winning New Hampshire-based outdoor gear company known for its innovation across product lines, will be showing its 2024 product line, including the Endless Promise® collection. A commitment to reduce resource consumption and keep gear out of the landfill, all Endless Promise products are painstakingly designed to be repairable, resellable, and most importantly, 100% recyclable. New products include fully recyclable sleeping bags and backpacks, along with new tents, pads, furniture, and duffels.

Location: Lobby

PR: Michael Roberts / Michael@newterrainbrewing.com

At New Terrain Brewing Co, some of our beers are brewed following tradition while others are manifestations of our curiosity to try things differently. Just like us, our beers are constantly evolving and reflect the relentless joy that craft brewing brings us, with a precision and passion behind each recipe. Alive is the pursuit of adventures unknown and territories unseen with an insatiable curiosity to explore hops, barley, water and yeast. The unbound journey exists for those who wander.

Pouring 2-7pm on 2/21 and 12-4pm on 2/22

Location: Freestone

PR: Kate Ketschek / kate@revolutionhousemedia.com / 603-828-1050

Nikwax is the global leader in environmentally safe cleaning and waterproofing solutions that extend the life of outdoor clothing, footwear, and equipment. Nikwax also supplies top-performing PFAS-free hydrophobic down and DWR applications for outdoor brands. Since its founding in 1977, Nikwax has never used PFAS nor tested on animals. Nikwax products are water-based and non-persistent, and all bottles and lids are made from 100% post-consumer recycled and recyclable plastic. Nikwax is a carbon balanced, employee-owned trust.

Location: Black Dog Sales

PR: Corinne Baud / corinne.baud@rygr.us

Founded in 1929, Norrøna is a family-owned Norwegian outdoor company driven by the needs of explorers, skiers, mountaineers, and adventurers to make premium gear with nature as its lab.

Location: Freestone

PR: Michael Collin / michael@palemorning.com

Oboz designs and builds men's and women's hiking boots, hiking shoes, insulated footwear, sandals and more from the ground up for wherever the trail takes you.

Location: Babbling Brook Sales

PR: Tyler Sims / JAM Collective / tyler@jamcollective.net

From our home in the French Alps, Opinel has been making knives since 1890. It all started with Joseph Opinel inventing a little Savoyard folding knife that quickly became a household staple and is now a globally-recognized and beloved everyday carry icon. Today, the Opinel line encompasses classic pocket knives, kitchen tools, table knives, and gardening tools. As you move from your garden to the table, from the great outdoors to great meals with friends, let Opinel join you for good food, good company, and the adventures that await. Learn more at www.opinel-usa.com.

Location: Hi Altitude

PR: Max Akselrad, max@verdepr.com

OrthoLite is the world’s leading supplier of open-cell foam technology. OrthoLite insoles enhance the comfort, performance, and long term cushioning while creating a cooler, drier, healthier environment in every shoe. OrthoLite’s innovative footwear solutions are available to brands that share a vision for the future of sustainable footwear. OrthoLite insoles are found in more than 550 million shoes and over 500 brand partners across all categories— from outdoor, endurance and fitness, to lifestyle and high fashion.

Location: Green River Sales

PR: Andrea Green / andrea.green@rygr.us / 541-292-4598

ORTOVOX is a four-season mountain brand headquartered in Germany known as an expert in avalanche rescue equipment and wool apparel designed for ski touring, freeriding, mountaineering, alpine climbing and alpine touring.

Location: Babbling Brook Sales

PR: July Zaleski / JAM Collective / july@jamcollective.net

From humble beginnings in a Fort Collins, Colo. garage, OtterBox now leverages more than 25 years of engineering and design expertise to develop protective products for all things mobile. It's no surprise that OtterBox is the #1 most trusted smartphone case brand in the U.S. From ultra-rugged to sleek and stylish, OtterBox has you covered. Protect it. Style it. OtterBox it.

Location: Hallway

PR: Bryan Martin / bryan.martin@outdoorlabfoundation.org

Outdoor Lab Foundation provides over 5,000 sixth-graders and 1,000 high school students in Jefferson County with transformative experiences in the outdoors. Each camp emphasizes environmental education and social-emotional learning. The Foundation ensures that Outdoor Lab is accessible to all students in Jeffco regardless of their articulation area or socioeconomic background.

Location: Lobby

PR: Alycia / alycia@momentummediapr.com

Outdoor Market Alliance (OMA) is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. For those of you who wish to tour the building, please arrange a time with Alycia. The Denver Media Show will be a rare chance to visit all of the showrooms on-site and meet with the founding members.

Location: Sanitas

PR: Frankie frankie@outdoormaster.net / 626-833-0127 (Tommy)

Established with a profound love for the outdoors, Outdoor Master® prides itself on making outdoor sporting activities accessible to all. As an official supplier to the US Ski Team, it originated from a vision to eliminate the barriers of expensive high-tech ski goggles and has evolved into a premier brand committed to crafting versatile and affordable gear for skiing, cycling, and stand-up paddleboarding. #DoWhatYouBelieve with Outdoor Master.

Location: MtnStuff

PR: Verde Brand Communications, or@verdepr.com

Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Our award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in our values of curiosity, passion, innovation, collaboration, and community, we strive to create space for all in the outdoors. We celebrate wins outside at every level together with our ambassadors, non-profit partners, and employees.

Location: Mtn Stuff

PR: Maddie Jarrard / maddie@purpleorangepr.com / 615-686-3198

Paka is the leading innovator of alpaca fiber apparel. Founded in 2017, Paka started as a vision to bring the revolutionary alpaca fiber to the outdoor industry. Paka is a Certified B Corp, secured the Best for the World™ award in 2022 and won the 2023 ISPO award for their proprietary PAKAFILL insulation. The brand employs 200+ Quechua weavers at 4x the living wage in Peru, makes upwards of 90% of products locally, and donates 1% of its revenue to Peruvian Hearts, an NGO dedicated to the education and empowerment of young women in Peru.

Location: Clear Creek Reps

PR: Ryan Silven / rygr / ryan.silven@rygr.us / 970-924-0704 ext. 2114

The Swedish company, Primus, has been creating products promoting freedom in nature since 1892. Primus equipment has been tested on expeditions by such pioneers as Roald Amundsen and Sir Edmund Hillary. Primus is known for reliable, safe and innovative products that allow people to enjoy the outdoors and outdoor cooking. With a focus on life outdoors, Primus creates environmentally friendly, easy-to-use and lightweight products. Mainly made in Europe, sold in more than 60 countries worldwide.

Location: Green River Sales

PR: Elias Marsh / 303-304-0715 / Elias@Verdepr.com

Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility.

Location: Ascension

PR: John Dicuollo / john.dicuollo@backbone.media / 970.963.4873 ext. 1118

Since 1984, Sawyer has offered the best, most technologically advanced solutions for protection against sun, bugs, water & injuries - everything from popular, lifetime-guaranteed water filters to insect repellents for skin, clothing, and gear. Nearly a decade ago, Sawyer introduced the technology to the outdoor industry that is most commonly used to date. Today, the Sawyer Standard is still unmatched in product performance and longevity with an uncompromised commitment to quality. Learn more at Sawyer.com.

Location: Redline Sports

PR: Tim Klein / Tim.Klein@Zenogroup.com / 317.702.2715

Founded in 2006, SAXX changed men’s underwear forever with its innovative BallPark Pouch™ technology. Since then, the Vancouver-based, ball-obsessed brand has been revolutionizing performance underwear with its outdoor and adventure-ready collections. SAXX continues to pave the way in the menswear space, offering men quality materials, innovative craftmanship, and the chance to treat their balls like gentlemen — a value proposition that’s led to selling 10 pairs of underwear each minute.

Location: Hi Altitude

PR: Verde Brand Communications, scarpa@verdepr.com

Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956.

Location: Black Dog Sales

PR: Kait Harvie / kaitlyn.harvie@rygr.us

Solarcore® utilizes the thermal advantages of Aerogel- the NASA-inspired material used to insulate spacecraft in the -450° F vacuum of space. This is proprietary and unique to Solarcore in foam, fiber and textile. The innovative ultra-thin insulation provides maximum temperature control with minimal loft.

Location: Mountain Source

PR: Tyler Stephenson / tyler.stephenson@backbone.media / 970.963.4873 x et 1263

Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool and to bring comfort, confidence, and community to a life lived outside. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.

Location: Granite Marketing

PR: Becca Katz / becca@Verdepr.com / 360-441-5620

The Conservation Alliance is a coalition of over 270 like-minded member companies who fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership - companies from the outdoor industry to brewers, bankers, renewable energy and more - TCA takes bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31.5 million in grants and helped protect over 81 million acres.

Location: Adventure Labworks

PR: Sophie Gold / sophie.gold@backbone.media / 970.963.4873 ext. 1806

In 1942, in the forest of Småland, Sweden, Thule was founded by Erik Thulin, a true lover of the outdoors. Since then, their focus has been designing and developing quality products that help you carry your gear wherever your passion takes you. Thule is committed to developing smart, stylish products like premium luggage, rooftop tents, rack systems, and more that are environmentally sound, high quality, safe, and easy to use.

Location: Waypoint

PR: Amy May / JAM Collective / amymay@jamcollective.net

Vasque Footwear has delivered functional, durable footwear to millions of outdoor enthusiasts since 1964. We believe that you don’t have to go far to change your perspective. By simply stepping outside we can change how we feel on the inside. When we disconnect, we reconnect. Vasque Footwear – Trail Footwear Since 1964. Visit us at Vasque.com

Location: Maple Street

PR: Alexa Lampasona / alexa@xeroshoes.com

Xero Shoes is one of the leading natural movement footwear brands with 50+ casual and performance shoes, boots, and sandals. Founded in 2009 by Co-Founders, husband and wife Steven Sashen and Lena Phoenix, Xero Shoes are inspired by barefoot movement and allow your feet to function naturally while providing protection and style. The brand offers comfortable footwear for any wearing occasion including run, train, outdoor, and casual.

XeroShoes.com

Learn about Xero Shoes DNA

Xero Shoes Fact Sheet

Location: Out Front

PR: Kevin Nicol-Lints | Verde Brand Communications | kevin@verdepr.com | 269.806.6848

Based in the Pacific NW, Yakima Products Inc. is celebrating its 45th anniversary in 2024, and continues to be a pioneer of cargo and gear management. Yakima connects people with their passions to bring them closer to nature with innovative, rugged and dependable products that let everyone Take It Easy.