Location: Babbling Brook

PR: Zach Zenteno / WH inc. / zachz@WH1969.com

For nearly a century, Danner has crafted boots with purpose and integrity. In 1936, Charles Danner came to Portland, Ore. to build the best boots loggers had ever known, an effort that resulted in a long-standing heritage brand with a renegade spirit. Whether you want to backpack, day-hike, work or simply walk around town, Danner boots are meant to take you somewhere. Lace a pair up and Go There. Visit www.danner.com for more information.

Location: Lobby

PR: Emma Beech / Emma.Beech@emeraldx.com

Elastic Suite is a next-generation B2B wholesale ecommerce platform with more than 20 years of experience and iteration. Elastic works with hundreds of brands to streamline buying, increase sales, reduce costs associated with paper B2B marketing materials, and organize digital merchandising assets in one place. Designed to help brands and retailers connect, transact, and, ultimately, grow revenue. B2B ecommerce is taken from transactional to transformational by bringing together ERP and backend data, sales reps, retailers, and distributors. Learn more at elasticsuite.com.

Location: Granite Marketing

PR: Amy May / JAM Collective / amymay@jamcollective.net

EXPED is a Swiss-based outdoor hardgoods brand, specializing in the highest quality sleeping mats, sleeping bags, tents, backpacks and outdoor accessories. With offices in Zurich, Switzerland and Tacoma, Washington, EXPED is a privately owned company with the freedom to build meaningful, longstanding partnerships with specialty retailers, manufacturers, and consumers. We believe these relationships are not measured by production output, but by strong, ethical industry leadership and unparalleled customer satisfaction.

Location: Granite Marketing

PR: Abby Harris / abby@darbycommunications.com / 914-724-1658

Farm to Feet makes the world's best merino socks using an all-American recipe: US materials, US manufacturing, and US workers. Unmatched Comfort, Guaranteed Durability. Proudly manufactured in North Carolina.

Location: Granite Marketing

PR: Becca Katz / becca@verdepr.com / 360-441-5620

For more than 45-years, Gregory Mountain Products has been the leader in expedition, backpacking, daypacks and travel gear. World-renowned for fit, durability, and performance in all of its products, Gregory is responsible for many industry firsts in backpacking fit and design.  

Location: Waypoint

PR: Tara Yant / WH inc. / taray@WH1969.com

Founded in Norway in 1877, Helly Hansen makes professional grade gear to help people stay and feel alive. With a long history of first-to-market innovations — including the most recent chemical-free, fully waterproof/breathable LIFA INFINITY and LIFA INFINITY PRO technology — over 55,000 professionals worldwide trust, use and recommend Helly Hansen for living, working and recreating in the world’s harshest environments. Please visit www.hellyhansen.com for more information.

Location: TBD

PR: Abby Harris / abby@darbycommunications.com / 914-724-1658

HydraPak® is the leading original equipment manufacturer of soft flasks, reservoirs, and water storage solutions worldwide. Founded in Northern California, the brand is dedicated to producing flexible and durable hydration products tailored for recreational and athletic use. HydraPak and its proprietary brand, Bottle Bright® cleaning tablets, are also category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories but also become a trusted partner for hundreds of global brands and athletes.

Location: Mountain Trading

PR: Rachel Popp / Big Fish Collective / rachel@bfcollective.co

Kühl was born in the mountains in 1983 and remained committed to creating durable, comfortable, and stylish mountain apparel.

Location: TBD

PR: Katie Richter / katie@darbycommunications.com / 716-572-3467

Based in Dixon, California, KUIU was founded in 2011 to deliver the world’s most advanced hunting layering system and equipment. Built for performance in the harshest conditions, KUIU has become synonymous with ultralight, packable, and dependable gear. With innovative offerings in workwear, technical outdoor apparel, and travel essentials like the Brawley Canvas Jacket and Waypoint 6500 Roller, KUIU brings its same relentless pursuit of performance and design to everyday adventures.

Location: Ascension Sales

PR: Sean Van Horn / sean.vanhorn@backbone.media / 970.963.4873 ext. 1806

With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel.

Location: Waypoint

PR: Logan Waddell / logan@jamcollective.net

The original LifeStraw Personal Water Filter was introduced in 2005. Today, LifeStraw products are used in more than 64 countries and are regularly deployed to support communities in need of potable water. LifeStraw’s innovative water filtration technology is rigorously tested by independent laboratories and leveraged across some of the harshest environments around the world. The company is also a Climate Neutral certified B Corp. For every product purchased, a school child in need receives safe water for a year. LifeStraw’s water filtration options are sold in retail stores in North America and Europe, and online at www.lifestraw.com.

Location: Hi-Altitude

PR: Kevin Nicol-Lints - Verde PR / kevin@verdepr.com / 269.806.6848

Lift Foils is the visionary pioneer of electric hydrofoil (eFoil) innovation, crafting the original consumer eFoil and holding numerous patents that define today's cutting-edge eFoil technology. Since its inception in 2010 in Puerto Rico, Lift has redefined water sports under the leadership of founder, engineer, and avid surfer Nick Leason. The Lift eFoil offers an unparalleled experience of flight over water, enabling riders of all skill levels to glide effortlessly at speeds exceeding 30mph—no waves, no towing - just pure freedom. With a global presence spanning over 350 affiliates and retail partners across 80 countries, Lift Foils is synonymous with eFoil excellence and an unmatched commitment to elevating your ride.

Location: Green River Sales

PR: Danny Pettey / danny@sasquatchagency.com

Mountain Hardwear, Inc., exists to encourage and equip people to seek a wilder path in life. For 30 years, we’ve built essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. Relentless precision continues to inspire everything we do — our designers sweat every stitch and detail to continuously improve function, durability, and comfort.

Location: Freestone

PR: Kate Ketschek / kate@revolutionhousemedia.com / 603-828-1050

NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, luggage, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. Its team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.   

Location: Granite

PR: Julie Atherton / julie@jamcollective.net

Embrace the call of adventure and the outdoors with NESTOUT. Don't be held back by life's obstacles – NESTOUT is your ready partner for any challenge. We are here so you can fearlessly venture into the wilderness and create enduring memories with loved ones, all with unshakable confidence.

Location: Freestone

PR: Michael Collin / michael@palemorning.com

Oboz designs and builds men's and women's hiking boots, hiking shoes, insulated footwear, sandals and more from the ground up for wherever the trail takes you.

Location: Alpin

PR: Julie Evans / julie@verdepr.com

OrthoLite is the world’s leading supplier of open-cell foam technology. OrthoLite insoles enhance the comfort, performance, and long term cushioning while creating a cooler, drier, healthier environment in every shoe. OrthoLite’s innovative footwear solutions are available to brands that share a vision for the future of sustainable footwear. OrthoLite insoles are found in more than 550 million shoes and over 500 brand partners across all categories— from outdoor, endurance and fitness, to lifestyle and high fashion.

Location: Lobby

PR: Ingrid Malmberg / ingrid@momentummediapr.com

Outdoor Market Alliance (OMA) is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. For those of you who wish to tour the building, please arrange a time with Alycia. The Denver Media Show will be a rare chance to visit all of the showrooms on-site and meet with the founding members.

Location: MtnStuff

PR: Adriana Matthews / adriana@thesidewayslife.com

Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Outdoor Research’s award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in values of curiosity, passion, innovation, collaboration and community, Outdoor Research strives to create space for all in the outdoors. 

Location: TBD

PR: Nerissa Cannon / Nerissa@outdoorvitals.com / (425) 590-9002

Outdoor Vitals creates award-winning backpacking gear with an unwavering focus on performance first. For over a decade, OV has been helping people connect to the outdoors with apparel & gear developed for rugged backcountry use. OV tenaciously pursues the design of performance ultralight gear and delivers it directly to you without the extra fees of investors, middlemen or retail markups so you can spend more time outdoors pushing, learning and growing. Learn more at outdoorvitals.com

Location: TBD

PR: Kate Ketschek / kate@revolutionhousemedia.com / 603-828-1050

Páramo designs innovative, functional and comfortable outdoor clothing to keep you dry and protected from the elements. Nick Brown, founder of both Nikwax and Páramo, was disillusioned with conventional outdoor gear and set about creating a clothing system that directs wind, water and still air to the correct place by mimicking systems in nature. Always PFAS-free, easily repaired and fully recyclable, Páramo products are designed in the UK and fairly manufactured in Bogota, Colombia. Páramo, its manufacturing partner, Miquelina, and Nikwax are all part of an employee-owned trust. 

Location: Alpin

PR: Lauren Haber / lauren@verdepr.com

ROLL Recovery is a Boulder-based leader in the recovery and athletic performance space. They are innovators of deep tissue massage therapy tools and recovery footwear. Whether you're an avid fitness and wellness enthusiast, a dedicated athlete, a frequent traveler, or someone who prioritizes self care, you'll find value in ROLL Recovery's unique and well designed products. The brand recently launched their footwear collection consisting of classic shoes, slides and flip flops which were designed to be a refuge for tired feet. The footwear collection joins ROLL Recovery's R8 Plus Deep Tissue Muscle Roller, R4 Body Roller and R1 Percussion Massager to create a comprehensive range of high-quality, thoughtfully priced, and rigorously tested items that serve a wide variety of needs.

Location: Green River Sales

PR: Jenna Nabors / jenna@verdepr.com / 910-229-1305

Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility.

Location: Hi-Altitude

PR: Verde Brand Communications, scarpa@verdepr.com

Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. For Spring 2025, SCARPA will introduce new models in light hiking, approach, run and mountain footwear that offer hybrid types of performance on the trail.

Location: Mountain Source

PR: Tyler Stephenson / tyler.stephenson@backbone.media / 970.963.4873 x et 1263 & Sam Stuckey / sam.stuckey@backbone.media

Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool and to bring comfort, confidence, and community to a life lived outside. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.

Location: Adventure Labworks

PR: John L DiCuollo / john.dicuollo@backbone.media / 970.963.4873 ext. 1118

In 1942, in the forest of Småland, Sweden, Thule was founded by Erik Thulin, a true lover of the outdoors. Since then, their focus has been designing and developing quality products that help you carry your gear wherever your passion takes you. Thule is committed to developing smart, stylish products like premium luggage, rooftop tents, rack systems, and more that are environmentally sound, high quality, safe, and easy to use.

PR: Suzanne Hermann / suzanne@darbycommunications.com / 828-280-2701

A global brand headquartered in Wisconsin, TRAVOCA empowers outdoor enthusiasts and adventurers with elegantly rugged products that make outdoor living simpler, more connected, and more memorable. From their state-of-the-art Rigel DZ 12V dual zone fridge/freezers to elegantly designed titanium drinkware, every TRAVOCA product is engineered to enhance your outdoor dining experience.  At TRAVOCA, we believe the best adventures are the ones that spark connection—around the fire, at the table, or under the stars.

Location: Redline

PR:  Logan Waddell / JAM Collective / logan@jamcollective.net

Jean Vuarnet was a free-spirited, legendary champion. He was constantly pursuing improvement, leading him to create the VUARNET brand. Since 1957 VUARNET has relentlessly pursued excellence, preserving its “esprit sportif” with developing the highest performing products with an impeccable sense of style. Today, VUARNET still produces its mineral glass lenses in its own French factory, using traditional manufacturing methods unchanged since its inception. VUARNET mineral glass lenses are unparalleled in clarity and durability, and provide the best protection against sunlight and sunflection thanks to Lynx™ technology. VUARNET is an invitation to enjoy the outdoors, IT’S A VUARNET DAY TODAY.