Location: TBD

PR: Verde Brand Communications / Jenna Nabors, jenna@verdepr.com

Backpacker’s Pantry is a Boulder-based, family-owned producer of gourmet adventure meals made with healthy and sustainable ingredients. Since 1951, the company has been delivering high-quality freeze-dried meals and pushing the boundaries of traditional backpacking meals to create adventurous flavor options inspired by recipes from around the world. To give back to the community we love, the places we adventure and the planet we must protect, Backpacker’s Pantry donates 1% of every sale, every day to nonprofits around the world through 1% For the Planet and is 100% solar-powered.

Location: Hi-Altitude

PR: Verde Brand Communications / Jenna Nabors, jenna@verdepr.com

For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in market at its Reno, Nev., and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality.

Location: TBD

PR: Julie Maden / juliemaden@coastportland.com

For over 100 years, COAST has been crafting tools that make tough jobs easier—on the water, in the woods, and everywhere in between. It all began in 1919, when founder Henry W. Brands built an innovative fillet knife for Oregon Coast fishermen that made their jobs safer, faster, and easier. Today, COAST designs lights, knives, multi-tools, and rechargeable batteries built for adventure and built to last. From rugged trails to weekend projects, every product is made to perform when it matters most.

Location: Waypoint

PR: Amy May / JAM Collective / amymay@jamcollective.net

Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes.

Location: Babbling Brook

PR: Zach Zenteno / WH inc. / zachz@WH1969.com

For nearly a century, Danner has crafted boots with purpose and integrity. In 1936, Charles Danner came to Portland, Ore. to build the best boots loggers had ever known, an effort that resulted in a long-standing heritage brand with a renegade spirit. Whether you want to backpack, day-hike, work or simply walk around town, Danner boots are meant to take you somewhere. Lace a pair up and Go There. Visit www.danner.com for more information.

Location: Lobby

PR: Emma Beech / Emma.Beech@emeraldx.com

Elastic Suite is a next-generation B2B wholesale ecommerce platform with more than 20 years of experience and iteration. Elastic works with hundreds of brands to streamline buying, increase sales, reduce costs associated with paper B2B marketing materials, and organize digital merchandising assets in one place. Designed to help brands and retailers connect, transact, and, ultimately, grow revenue. B2B ecommerce is taken from transactional to transformational by bringing together ERP and backend data, sales reps, retailers, and distributors. Learn more at elasticsuite.com.

Location: TBD

PR: Eric Henderson / ehenderson@MeteoritePR.com / 307.690.2984

Epic Water Filters was founded in April 2015 by Ash Heather, who, after moving to the U.S. from Asia, was deeply impacted by the widespread plastic pollution along beaches and rivers. It started with developing a bottle with a robust filter in it, so people in countries with poor water quality could drink that water without getting sick, at the same time reducing the need for single-use plastic water bottles in those countries. CoreXchange™ Technology, proudly made in the USA, powers our new Everywhere Filter. This patent-pending, two-stage dual-layer filtration system is the heart of the Everywhere Filter’s advanced construction. Learn more: epicwaterfilters.com

Location: Granite Marketing

PR: Amy May / JAM Collective / amymay@jamcollective.net

EXPED is a Swiss-based outdoor hardgoods brand, specializing in the highest quality sleeping mats, sleeping bags, tents, backpacks and outdoor accessories. With offices in Zurich, Switzerland and Tacoma, Washington, EXPED is a privately owned company with the freedom to build meaningful, longstanding partnerships with specialty retailers, manufacturers, and consumers. We believe these relationships are not measured by production output, but by strong, ethical industry leadership and unparalleled customer satisfaction..

Location: Granite Marketing

PR: Abby Harris / abby@darbycommunications.com / 914-724-1658

Farm to Feet makes the world's best merino socks using an all-American recipe: US materials, US manufacturing, and US workers. Unmatched Comfort, Guaranteed Durability. Proudly manufactured in North Carolina.

Location: Mtn Stuff

PR: David Karstad / media@fitsocks.com

FITS is an American-made performance sock knitter known for its super soft, fine gauge merino wool and a patented knit system that delivers an uncommon custom-fit-feel. This unique structure creates a toe box that frees the toes that allows for a more natural foot strike, while using compression science to eliminate slippage (no blisters!) and improve circulation without constriction. A premium ‘like whoa!’ wearing experience that has attracted a loyal following of outdoor enthusiasts, people seeking relief, and sock aficionados alike. Whole Foot Comfort begins with the toes, and true fit begins with FITS. fitssock.com

Location: Mountain Source

PR: Amy Jensen / OutsidePR / amy@outsidepr.com

Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.

Fjällräven Press Room

Location: Outside

PR: Go RVing  / Mindy Smith / msmith@rvia.org / 828-989-7850

Go RVing is the consumer-facing voice of the RV industry with a mission to inspire potential RVers, spark curiosity, and raise awareness about the benefits and affordability of RVing through rich, authentic, and diverse storytelling. A partnership between RV manufacturers and RV dealers, Go RVing provides the latest consumer data and insights as well as tips, inspiration, expert advice, and travel guides for everyone from the RV-curious to the most seasoned RVers.

Location: Granite Marketing

PR: Becca Katz / becca@verdepr.com / 360-441-5620

For more than 45-years, Gregory Mountain Products has been the leader in expedition, backpacking, daypacks and travel gear. World-renowned for fit, durability, and performance in all of its products, Gregory is responsible for many industry firsts in backpacking fit and design.  

Location: Waypoint

PR: Tara Yant / WH inc. / taray@WH1969.com

Founded in Norway in 1877, Helly Hansen makes professional grade gear to help people stay and feel alive. With a long history of first-to-market innovations — including the most recent chemical-free, fully waterproof/breathable LIFA INFINITY and LIFA INFINITY PRO technology — over 55,000 professionals worldwide trust, use and recommend Helly Hansen for living, working and recreating in the world’s harshest environments. Please visit www.hellyhansen.com for more information.

Location: TBD

PR: Abby Harris / abby@darbycommunications.com / 914-724-1658

HydraPak® is the leading original equipment manufacturer of soft flasks, reservoirs, and water storage solutions worldwide. Founded in Northern California, the brand is dedicated to producing flexible and durable hydration products tailored for recreational and athletic use. HydraPak and its proprietary brand, Bottle Bright® cleaning tablets, are also category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories but also become a trusted partner for hundreds of global brands and athletes.

Location: Clear Creek Reps

PR: Abby Page / abby@page-pr.com

Ibex is a premium performance apparel brand specializing in sustainable, high-quality clothing made from ethically sourced merino wool. Known for its natural temperature regulation, moisture-wicking, and odor-resistant properties, Ibex combines technical function with timeless design—perfect for outdoor adventures or everyday wear.

Location: Alpin

PR: Kate Lessman / kate@thinkbigmediapr.com

Katadyn Group is a global leader in outdoor hydration, nutrition, and cooking systems. Its portfolio includes trusted brands like Katadyn, AlpineAire Foods, and Optimus—delivering safe water, dependable meals, and reliable cooking gear for life in the wild. With nearly a century of expertise, Katadyn Group products are built with Swiss precision and trusted by outdoor adventurers, first responders, and humanitarian teams around the world. Wherever the journey leads, Katadyn Group helps people stay fueled, safe, and self-sufficient—sustaining life no matter where.

Location: Outside

PR: Abby Railton / Big Fish Collective / Abby@bfcollective.co 

Kelty is “Built For Play”—the go-to outdoor equipment brand since 1952 when founder Asher “Dick” Kelty created the first modern backpack from his garage in California. Today, the brand is devoted to connecting more people to the outdoors with quality products that make it easy for users to experience their own version of fun outside. From car camping and festivals, to spontaneous adventures or multi-day hikes, Kelty’s built-to-last and easy-to-use camping, backpacking and everyday outdoor gear gets you to the fun faster. Kelty is part of the Exxel Outdoors family of brands, headquartered in Broomfield, CO. Visit kelty.com for more.

Location: Mountain Trading

PR: Rachel Popp / Big Fish Collective / rachel@bfcollective.co

Kühl was born in the mountains in 1983 and remained committed to creating durable, comfortable, and stylish mountain apparel.

Location: TBD

PR: Katie Richter / katie@darbycommunications.com / 716-572-3467

Based in Dixon, California, KUIU was founded in 2011 to deliver the world’s most advanced hunting layering system and equipment. Built for performance in the harshest conditions, KUIU has become synonymous with ultralight, packable, and dependable gear. With innovative offerings in workwear, technical outdoor apparel, and travel essentials like the Brawley Canvas Jacket and Waypoint 6500 Roller, KUIU brings its same relentless pursuit of performance and design to everyday adventures.

Location: Ascension Sales

PR: Sean Van Horn / sean.vanhorn@backbone.media / 970.963.4873 ext. 1806

With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel.

Location: Waypoint

PR: Hazel Rogerson / JAM Collective / hazel@jamcollective.net

The original LifeStraw Personal Water Filter, which converts microbiologically contaminated water into safe, potable water, was introduced in 2005. LifeStraw’s Guinea worm filter has also been instrumental in the near-eradication of Guinea worm disease. Today, LifeStraw products are used in more than 64 countries by schools, clinics, outdoor enthusiasts, adventure travelers and households, and are regularly deployed to support communities impacted by emergencies or natural disasters requiring potable water. LifeStraw’s innovative water filtration technology is rigorously tested by independent laboratories and leveraged across some of the harshest environments around the world. The company is also a Climate Neutral certified B Corp. For every product purchased, a school child in need receives safe water for a year.

Location: Hi-Altitude

PR: Kevin Nicol-Lints - Verde PR / kevin@verdepr.com / 269.806.6848

Lift Foils is the visionary pioneer of electric hydrofoil (eFoil) innovation, crafting the original consumer eFoil and holding numerous patents that define today's cutting-edge eFoil technology. Since its inception in 2010 in Puerto Rico, Lift has redefined water sports under the leadership of founder, engineer, and avid surfer Nick Leason. The Lift eFoil offers an unparalleled experience of flight over water, enabling riders of all skill levels to glide effortlessly at speeds exceeding 30mph—no waves, no towing - just pure freedom. With a global presence spanning over 350 affiliates and retail partners across 80 countries, Lift Foils is synonymous with eFoil excellence and an unmatched commitment to elevating your ride.

Location: MtnStuff

PR: Charlotte Daher de Garcia / charlotte@cgprpublicrelations.com

Having just celebrated its 100th anniversary, LOWA has earned a reputation for crafting premium outdoor boots and shoes that blend outstanding quality and fit through innovative design and proprietary technology. Most recently, LOWA has entered the trailing running category with its ATR (All Terrain Running) collection.

Location: Hi-Altitude

PR: Chloe McCullough / chloe.mccullough@finnpartners.com / 925.360.5524

Since 1974, Marmot has broken new ground as an OG in the outdoor community, creating high-quality and high-performing apparel and equipment for anyone who believes that being outside never gets old. With products that have been tested, trusted, and loved for more than five decades, Marmot believes good gear is essential to every adventure and empowers you to make the most of every moment outside. No matter your level of adventure, from weekend camping trips to backcountry expeditions, Marmot has the right gear to confidently get out there and share that feeling with others. Please visit Marmot.com for more information.

Location: Green River Sales

PR: Danny Pettey / danny@sasquatchagency.com

Mountain Hardwear, Inc., exists to encourage and equip people to seek a wilder path in life. For 30 years, we’ve built essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. Relentless precision continues to inspire everything we do — our designers sweat every stitch and detail to continuously improve function, durability, and comfort.

Location: Freestone

PR: Kate Ketschek / kate@revolutionhousemedia.com / 603-828-1050

NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, luggage, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. Its team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.   

Location: Granite

PR: July Zaleski / JAM Collective / july@jamcollective.net

Embrace the call of adventure and the outdoors with NESTOUT. Don't be held back by life's obstacles – NESTOUT is your ready partner for any challenge. We are here so you can fearlessly venture into the wilderness and create enduring memories with loved ones, all with unshakable confidence.

Location: Freestone

PR: Michael Collin / michael@palemorning.com

Oboz designs and builds men's and women's hiking boots, hiking shoes, insulated footwear, sandals and more from the ground up for wherever the trail takes you.

Location: TBD

PR: Sarah Bachmann / sarahb@gunpowderinc.com / 262.424.1378

Born in 2025, OREA is an ecosystem of products that empower parents and children to lead a life of adventure. Its flagship product, the OREA Adventure Crib, is the lightest, most portable and packable mobile crib on the market, providing a safe and comfortable sleeping environment for babies and toddlers. OREA enables parents of little ones to continue their outdoor pursuits with greater mobility, ease and peace of mind while they introduce their children to the wild. Follow OREA’s journey on Instagram / @orea.gear.

Location: Alpin

PR: Julie Evans / julie@verdepr.com

OrthoLite is the world’s leading supplier of open-cell foam technology. OrthoLite insoles enhance the comfort, performance, and long term cushioning while creating a cooler, drier, healthier environment in every shoe. OrthoLite’s innovative footwear solutions are available to brands that share a vision for the future of sustainable footwear. OrthoLite insoles are found in more than 550 million shoes and over 500 brand partners across all categories— from outdoor, endurance and fitness, to lifestyle and high fashion.

Location: TBD

PR: July Zaleski / JAM Collective / july@jamcollective.net

From humble beginnings in a Fort Collins, Colo. garage, OtterBox has spent over 25 years mastering the art of protection, delivering durable yet stylish phone cases that can go anywhere, do anything, so you can say ‘yes’ to everything. Whether you’re scaling mountains or simply surviving a Monday morning commute, OtterBox has you and your device covered. It's no surprise OtterBox is the #1 most trusted smartphone case brand in the U.S. From ultra rugged to effortlessly stylish, OtterBox helps you follow your 'yes' anywhere. OtterBox. Made for Yes. 

Location: Mtn Stuff

PR: Jacob Strimling / jacob.strimling@turnerpr.com / 847.770.3771

Since Osprey was founded in 1974, every single product design has passed through the hands of owner and founder Mike Pfotenhauer, who created his first backpack at age 16. Today, Osprey is a melting pot of diverse personalities, backgrounds and abilities. All share the common belief that adventure is open to everyone and found anywhere.

Location: Lobby

PR: Ingrid Malmberg / ingrid@momentummediapr.com

Outdoor Market Alliance (OMA) is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. For those of you who wish to tour the building, please arrange a time with Alycia. The Denver Media Show will be a rare chance to visit all of the showrooms on-site and meet with the founding members.

Location: MtnStuff

PR: Adriana Matthews / adriana@thesidewayslife.com

Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Outdoor Research’s award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in values of curiosity, passion, innovation, collaboration and community, Outdoor Research strives to create space for all in the outdoors. 

Location: TBD

PR: Nerissa Cannon / Nerissa@outdoorvitals.com / (425) 590-9002

Outdoor Vitals creates award-winning backpacking gear with an unwavering focus on performance first. For over a decade, OV has been helping people connect to the outdoors with apparel & gear developed for rugged backcountry use. OV tenaciously pursues the design of performance ultralight gear and delivers it directly to you without the extra fees of investors, middlemen or retail markups so you can spend more time outdoors pushing, learning and growing. Learn more at outdoorvitals.com

Location: TBD

PR: Kate Ketschek / kate@revolutionhousemedia.com / 603-828-1050

Páramo designs innovative, functional and comfortable outdoor clothing to keep you dry and protected from the elements. Nick Brown, founder of both Nikwax and Páramo, was disillusioned with conventional outdoor gear and set about creating a clothing system that directs wind, water and still air to the correct place by mimicking systems in nature. Always PFAS-free, easily repaired and fully recyclable, Páramo products are designed in the UK and fairly manufactured in Bogota, Colombia. Páramo, its manufacturing partner, Miquelina, and Nikwax are all part of an employee-owned trust. 

Location: TBD

PR: Akimbo PR / Abigale Youcha / abi@akimbopr.com / (410) 782-1890

Polartec®, a Milliken & Company brand, are a collective of curious minds, relentless innovators and dedicated problem solvers. Polartec® is the originators and inventors of fleece. Polartec® fabrics go beyond industry standards, with lightweight wicking and cooling, warmth and insulation, breathable weather protection, fire resistance, enhanced durability and more. Polartec® products are used by performance, lifestyle, and workwear brands from around the world, the U.S. Military and allied militaries, and contract upholstery markets. For more information, please visit Polartec.com.

Location: Freestone

PR: Eric Henderson / ehenderson@meteoritepr.com / 307.690.2984

Rab is an international business with the head office based in Derbyshire, UK, and a local Colorado headquarters. We design exceptional products to meet the needs of our active customers. We encourage our teams to thrive and be part of our success. Our passion for the outdoors and adventurous spirit set the foundation for what we do. We have approved near and long-term science-based emissions reduction targets with the SBTi and are proud to be a Fair Wear Leader Brand. www.equipuk.com.

Location: TBD

PR: Verde Brand Communications / Matt Sklar / matts@verdepr.com

At Realand Nutrition, we recognize that to feel your best inside, you need to get outside. For us, that feeling starts on the farm with the best ingredients to ensure the best feeling. Because in a world full of artificial ingredients and fads, we know nothing’s more important than homegrown nutrition. So that’s exactly what we offer—for journeys big and small. We believe in the power of real land. We know it gives us the nutrition we need inside so we can adventure outside.

Location: Green River Sales

PR: Jenna Nabors / jenna@verdepr.com / 910-229-1305

Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility.

Location: Rincon Group

PR: Eric Henderson / ehenderson@MeteoritePR.com / 307.690.2984

Salewa is passionate about mountain sports – ambitious alpinism and the mountain experience. Based in Bolzano, with an office in Boulder, the company develops technical products that combine traditional materials and progressive design. Salewa is committed to high environmental and social standards and is rooted in regional identity, quality, and integrity. Progressive mountaineering is about more than just performance, it encompasses an appreciation of the natural world and individual and shared experiences in the mountains. Salewa is a leading international manufacturer of mountain sports equipment with innovative products in four product categories: Apparel, Footwear, Equipment and Technical Hardware. www.salewa.com  

Location: Cordillera

PR: Zach Levy / ZLevy@outsidepr.com

Founded in 1947 in the heart of the French Alps, Salomon has become the modern mountain sports lifestyle brand, creating innovative, premium and authentic footwear, apparel and winter sports equipment.  

Location: Hi-Altitude

PR: Verde Brand Communications / Dave Simpson & Jenna Nabors / scarpa@verdepr.com

Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. The company sustainably creates and manufactures increasingly innovative shoes to reach every peak.

Location: Mountain Source

PR: Sopie Gold / sophie.gold@backbone.media

Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool and to bring comfort, confidence, and community to a life lived outside. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.

Location: TBD

PR: Anneke Efinger / anneke@outsidepr.com

Since creating the world’s first sport sandal in 1984, Teva’s mission has been to equip adventurers across the globe to play outside. For over four decades, Teva has created proven gear to inspire adventurers to get dirt in their teeth, dance around fires, backflip into life’s waters and howl into the wind. While being mindful of its impact on the planet, Teva is committed to developing products with innovative materials and thoughtful designs to encourage people to get outside and get a little wild on playground Earth. Learn more about Teva, a division of Deckers Brands, at teva.com or follow @Teva.

Location: Adventure Labworks

PR: John L DiCuollo / john.dicuollo@backbone.media / 970.963.4873 ext. 1118

In 1942, in the forest of Småland, Sweden, Thule was founded by Erik Thulin, a true lover of the outdoors. Since then, their focus has been designing and developing quality products that help you carry your gear wherever your passion takes you. Thule is committed to developing smart, stylish products like premium luggage, rooftop tents, rack systems, and more that are environmentally sound, high quality, safe, and easy to use.

PR: Suzanne Hermann / suzanne@darbycommunications.com / 828-280-2701

A global brand headquartered in Wisconsin, TRAVOCA empowers outdoor enthusiasts and adventurers with elegantly rugged products that make outdoor living simpler, more connected, and more memorable. From their state-of-the-art Rigel DZ 12V dual zone fridge/freezers to elegantly designed titanium drinkware, every TRAVOCA product is engineered to enhance your outdoor dining experience.  At TRAVOCA, we believe the best adventures are the ones that spark connection—around the fire, at the table, or under the stars.

Location: Redline

PR:  Logan Waddell / JAM Collective / logan@jamcollective.net

Jean Vuarnet was a free-spirited, legendary champion. He was constantly pursuing improvement, leading him to create the VUARNET brand. Since 1957 VUARNET has relentlessly pursued excellence, preserving its “esprit sportif” with developing the highest performing products with an impeccable sense of style. Today, VUARNET still produces its mineral glass lenses in its own French factory, using traditional manufacturing methods unchanged since its inception. VUARNET mineral glass lenses are unparalleled in clarity and durability, and provide the best protection against sunlight and sunflection thanks to Lynx™ technology. VUARNET is an invitation to enjoy the outdoors, IT’S A VUARNET DAY TODAY.