
Welcome to the OMA Media Show!
The pocket guide is our directory of attending brands. Each listing includes the location at OMA, PR contacts, and a general brand description. At the bottom of the page is the map of OMA with a directory of the brands currently engaged with the OMA sales agency members.
7/16 Tuesday
5:00-8:30pm - OMA Mixer @ New Terrain Brewing Co. in Golden
Food truck: LA Baja Fish Tacos and Grill
7/17 Wednesday
8:00-9:30am - Breakfast Served
8:00-11:30am - Morning Appointments
11:30am-1:00pm - Lunch Served
1:00-4:30pm - Afternoon Appointments
2:30pm-3:30pm - Afternoon Snacks Served
4:30-5:30pm - Happy Hour
5:30-7:30pm - Dinner Served
8:00pm - OMA Closes
7/18 Thursday
8:00-9:30am - Breakfast Served
8:00am-11:30pm - Morning Appointments
11:30am-1:00pm - Lunch Served
1:00-5:00pm - Afternoon Appointments
1:30-3:00pm - Afternoon Snacks Served
5:00pm - Event Close
Brand Directory
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Arc'teryx
Location: Babbling Brook
PR: Amy May / amymay@jamcollective.net
Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering durable, unrivaled performance. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better.
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Black Diamond
Location: Bates Outdoor
PR: John DiCuollo / john.dicuollo@backbone.media
Black Diamond is a company that's not just for rock climbers and skiers, but one that stands for the spirit of the sports we live, their values and goals, past, present and future. Since 1957, our innovative gear designs have set the standard in numerous areas.
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Cache _ Seven
Location: Outside
PR: Ingrid Malmberg / ingrid@momentummediapr.com
Launching in June 2024, Cache 7, is a new platform for sharing experiences and inspiring exploration. Born from a desire to strengthen outdoor communities across North America, Cache 7 connects customers with their next outdoor adventure and ensures that they ‘Arrive Ready’.
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Cascade Designs, Inc.
Location: Hi Altitude Sales
PR: Alexa McRoberts / alexa@verdepr.com / 717-808-9653
Cascade Designs, Inc. began over 40 years ago with the simple idea of providing a more comfortable night outdoors. It's grown to become the parent company of major brands in the outdoor industry: Therm-a-Rest, MSR, Platypus, SealLine, and PackTowl. F/W 25: all-new Paradigm Binding on Explore Snowshoes. S/S 25: MSR Switch Stove, MSR Hubba Hubba LT tent, updates to MSR Elixir Tent Series, Therm-a-Rest Boost 650 sleeping bags, new backpacking comfort pads -- the Therm-a-Rest Trail Pro Lite, Trail Pro and Trail Pro Max, and new PackTowl artist collection prints.
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Cotopaxi
Location: Cordillera Sales
PR: Megan Munley / megan@outsidepr.com / 607-341-5130
Cotopaxi is a carbon-neutral certified B Corporation that creates sustainably made outdoor gear designed to fight extreme poverty, inspire adventure, and move people to Do Good. Their Gear for Good promise is to make gear that lasts and to have a positive social, environmental, and economic impact. Cotopaxi allocates at least 1% of our annual revenue to the Cotopaxi Foundation, which awards grants to nonprofit partners with proven track records of alleviating poverty.
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Danner
Location: Alpin Sales
PR: Tara Yant / WH inc. / taray@WH1969.com
For nearly a century, Danner has crafted boots with purpose and integrity. In 1936, Charles Danner came to Portland, Ore. to build the best boots loggers had ever known, an effort that resulted in a long-standing heritage brand with a renegade spirit. Whether you want to backpack, day-hike, work or simply walk around town, Danner boots are meant to take you somewhere. Lace a pair up and Go There. Visit www.danner.com for more information.
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Deuter
Location: Black Dog Sales
PR: Andrea Green / andrea.green@rygr.us / 541-292-4598
From backpacking to mountain biking, alpinism, and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable, and environmentally friendly packs for everyone and everywhere.
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DOD Outdoors
Location: Clear Creek Reps
PR: Maura Jenkins / maura@outsidepr.com / 570-266-2922
DOD Outdoors, a prominent outdoor gear company that originated in Japan in 1997, is dedicated to enhancing outdoor experiences with friends and family. With a focus on thoughtful design, style, and quality, DOD crafts products tailored for those who appreciate the finer details of outdoor living.
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Dragon
Location: BW Sales
PR: Sofia Rorhbach / sofia.rohrbach@backbone.media
Born in San Clemente, California, Dragon is internationally recognized as a leading performance eyewear brand for those seeking progressively designed products, high-level performance, and innovative technology. Since 1993, our world-class collection of athletes and ambassadors helped pioneer and inspire our wide range of products, while our heritage in surf and snow culture illustrates our ongoing celebration of an active, impassioned lifestyle.
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Elastic Suite
Location: Lobby
PR: Megan Long / Megan.Long@emeraldx.com
Elastic Suite is a next-generation B2B wholesale ecommerce platform with more than 20 years of experience and iteration. Elastic works with hundreds of brands to streamline buying, increase sales, reduce costs associated with paper B2B marketing materials, and organize digital merchandising assets in one place. Designed to help brands and retailers connect, transact, and, ultimately, grow revenue. B2B ecommerce is taken from transactional to transformational by bringing together ERP and backend data, sales reps, retailers, and distributors. Learn more at elasticsuite.com.
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EXPED
Location: Granite Marketing
PR: Amy May / JAM Collective / amymay@jamcollective.net
EXPED is a Swiss-based outdoor hardgoods brand, specializing in the highest quality sleeping mats, sleeping bags, tents, backpacks and outdoor accessories. With offices in Zurich, Switzerland and Tacoma, Washington, EXPED is a privately owned company with the freedom to build meaningful, longstanding partnerships with specialty retailers, manufacturers, and consumers. We believe these relationships are not measured by production output, but by strong, ethical industry leadership and unparalleled customer satisfaction.
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Farm To Feet
Location: Granite Marketing
PR: Stacy Kline / stacy@darbycommunications.com / 724.272.9956
Farm to Feet is committed to creating the world’s best merino wool socks by using all-American materials, manufacturing, and workers. This exclusively U.S.-based supply chain allows Farm to Feet to ensure the highest quality materials and products with as little impact on the environment as possible.
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FeatherSnap
Location: Ascension
PR: Katie Richter / katie@darbycommunications.com / 716.572.3467
FeatherSnap revolutionizes birdwatching by seamlessly connecting users to nature through Wi-Fi-enabled smart bird feeders. As leaders in the camera industry, we deliver unrivaled quality and user-friendly experiences with no need for technical expertise. The FeatherSnap mobile app features unique storage and identification features like Life Book, Bird Book, and expert-trained AI models.
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Fjällräven
Location: Mountain Source
PR: Amy Jensen / amy@outsidepr.com / 503-915-7809
Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.
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Fuse Lenses
Location: Outside
PR: Ingrid Malmberg / ingrid@momentummediapr.com
Revive your sunglasses with Fuse Lenses! Custom-cut replacement lenses for any brand of sunglasses, including Oakley, Maui Jim, Costa Del Mar, Smith Optics, Ray-Ban, and more. Choose from 20+ fully customizable lens colors and options, including polarized, mirrored, and even color-enhancing. Find your model online from over 6,000 options, or send them in for custom fitting. Fuse Replacement Lenses are available in three tiers: Standard, Fuse PRO, and AMP Color Enhancing. Start your lens journey at FuseLenses.com/lenses
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Gordini
Location: Adventure Lab Works
PR: Kris Hathaway / kris@virtumediapr.com
Based in Vermont and independently owned, Gordini has focused on the same mission since its founding 65 years ago: to keep hands warm and dry so you can stay outside longer. Gordini believes that handwear, socks, and goggles are not merely accessories – they are equipment and should be built to endure the most demanding conditions, season after season. A bluesign® System Partner, Gordini is an ISPO Award 2023 winner in the performance sock category. Gordini.com
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Grayl
Location: Freestone
PR: Kerri Dellisanti / WH inc. / kerrid@WH1969.com
Grayl believes the greatest moments in life occur when one moves beyond one’s comfort zone, takes risks, and builds connections with different cultures. Since 2016, Grayl has empowered outdoor enthusiasts and international travelers with innovative water treatment solutions to keep adventures safe, self-reliant, and awe inspiring. Now Grayl expands their lineup with an exciting new collection of versatile, modular gear for hikers, hunters, anglers, overlanders, travelers and survivalists.
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Gregory
Location: Granite Marketing
PR: Becca Katz / becca@verdepr.com / 360-441-5620
For more than 45-years, Gregory Mountain Products has been the leader in expedition, backpacking, daypacks and travel gear. World-renowned for fit, durability, and performance in all of its products, Gregory is responsible for many industry firsts in backpacking fit and design. Spring 2024 brings new hiking and backpacking packs, as well as a new gear organization system. Fall 2024 brings new gear in the everyday adventure and travel categories, and a pack collab with Unlikely Hikers.
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Helly Hansen
Location: Waypoint
PR: Tara Yant / WH inc. / taray@WH1969.com
Founded in Norway in 1877, Helly Hansen makes professional grade gear to help people stay and feel alive. With a long history of first-to-market innovations — including the most recent chemical-free, fully waterproof/breathable LIFA INFINITY and LIFA INFINITY PRO technology — over 55,000 professionals worldwide trust, use and recommend Helly Hansen for living, working and recreating in the world’s harshest environments. Please visit www.hellyhansen.com for more information.
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HESTRA
Location: Mountain Trading
PR: Rachel Popp / Big Fish Collective / rachel@bfcollective.co
Founded in 1936 in Hestra, Sweden, Hestra is a fourth-generation family-owned business. It’s known for premium gloves that warm, protect and provide excellent dexterity in the most varied environments. Hestra Gloves are manufactured in its own factories and it personally buys all leather, fabric, wool and other materials to ensure the highest quality and control on the production chain. Several models are even handmade by some of the most experienced glove makers in Europe.
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icebreaker
Location: Mountain Source
PR: Kelsey Bardach / rygr / kelsey.bardach@rygr.us / 970.924.0704 ext. 2105
Founded in 1995 in New Zealand, icebreaker pioneered the ethical and sustainable production of natural performance apparel. Now a part of the VF Corporation, icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business. icebreaker looks to nature for the answers and for innovative ways to do more with less. Working with what nature provides and adapting as nature does, icebreaker enables consumers to join a movement towards choosing natural and preserving the planet for generations to come.
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Jetboil
Location: Ascension
PR: Katie Richter / katie@darbycommunications.com / 716.572.3467
Since its inception in 2004, Jetboil’s category-leading cooking systems have won numerous awards both inside and outside the outdoor industry. The proprietary FluxRing® Technology, at the heart of Jetboil® cooking systems, defines efficiency, safety and ease of use and its introduction revolutionized the outdoor cooking category. Jetboil® is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration.
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Kühl
Location: Mountain Trading
PR: Kelly Becker / Big Fish Collective / kelly@bfcollective.co
Kühl was born in the mountains in 1983 and remained committed to creating durable, comfortable, and stylish mountain apparel.
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La Sportiva
Location: Ascension Sales
PR: Sean Van Horn / sean.vanhorn@backbone.media / 970.963.4873 ext. 1806
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel.
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Lifestraw
Location: Waypoint
PR: Hazel Rogerson / hazel@jamcollective.net
The original LifeStraw Personal Water Filter was introduced in 2005. Today, LifeStraw products are used in more than 64 countries and are regularly deployed to support communities in need of potable water. LifeStraw’s innovative water filtration technology is rigorously tested by independent laboratories and leveraged across some of the harshest environments around the world. The company is also a Climate Neutral certified B Corp. For every product purchased, a school child in need receives safe water for a year. LifeStraw’s water filtration options are sold in retail stores in North America and Europe, and online at www.lifestraw.com.
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LOWA
Location: MtnStuff
PR: Charlotte Daher de Garcia / charlotte@cgprpublicrelations.com
Having just celebrated its 100th anniversary, LOWA has earned a reputation for crafting premium outdoor boots and shoes that blend outstanding quality and fit through innovative design and proprietary technology. Most recently, LOWA has entered the trailing running category with its ATR (All Terrain Running) collection.
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Low Down Helmets
Location: Outside
PR: Eric Henderson / ehenderson@MeteoritePR.com / 307.690.2984
LowDown Helmets is a unique family-owned ski and snowboard helmet company nestled in Carbondale, Colorado. LowDown’s commitment goes beyond just safety; LowDown brings you a helmet with a cool and unique aesthetic, redefining the way you approach winter sports gear. Designed in the Colorado and hand made in Italy.
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Minimal Gear
Location: BW Sales
PR: Rebecca Booroojian / rebecca@minimalgear.com / (971) 500-3424
At Minimal Gear, we like to go outdoors and the gear that we make is all about that: making our adventures the best possible, simple, enjoyable, fulfilling and sustainable. We're the B-Corp certified company behind the brands Cnoc Outdoors, where we make outdoor hydration gear like the thru-hiker favorite Vecto, and Diorite Gear, which hosts our award winning carbon fiber trekking poles we manufacture ourselves in our Portland, OR workshop.
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Minus 33
Location: Redline Sports
PR: Chris Hrenko / chris@palemorning.com
Minus33 offers the finest quality Merino wool basics at a price that everyone can afford. This 5th-generation family-owned business carries forward over 108 years of wool manufacturing expertise, starting with New Hampshire’s L.W. Packard Co., which produced wool for the likes of Brooks Brothers, LL Bean and Eddie Bauer. Minus33 was created by the wool experts at L.W. Packard in 2002, amid changing global trade conditions for textile producers. In 2020, Minus33 brought wool production back to Ashland, New Hampshire, with its Mountain Heritage line of socks, extending a local tradition dating back to 1840, when the original woolen mill was built along the Squam River.
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Mountain Hardwear
Location: Green River Sales
PR: Danny Pettey / danny@sasquatchagency.com
Mountain Hardwear, Inc., exists to encourage and equip people to seek a wilder path in life. For 30 years, we’ve built essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. Relentless precision continues to inspire everything we do — our designers sweat every stitch and detail to continuously improve function, durability, and comfort.
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Mountain Khakis
Location: Alpin Sales
PR: Katie Richter / katie@darbycommunications.com / 716-572-3467
Born from a vision of crafting more durable pants, Mountain Khakis was founded around a saloon table after a day of horseback riding in Jackson Hole, Wyoming. Since its inception, Mountain Khakis has committed to using the best technical fabrics, premium trims, and engineered designs, ensuring its apparel is both stylish and functional. Proudly 100% American-owned, Mountain Khakis has perfected a pant that works as hard as its customers do. Best-sellers: Teton Pant, Camber Pant, Mountain Pant | New for Spring/Summer 2024: Rover Short + Rover Hybrid Pant, Teton Hybrid Pant, Ridgeline Hybrid Short + Pant, Performance Tops, Camp Site Shirt
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NEMO
Location: Freestone
PR: Kate Ketschek / kate@revolutionhousemedia.com / 603-828-1050
NEMO, the award-winning New Hampshire-based outdoor gear company known for its sustainability and innovation across product lines, will be showing its 2025 product line, including its expanded Endless Promise® collection. A commitment to reduce resource consumption and keep gear out of the landfill, all Endless Promise products are painstakingly designed to be repairable, resellable, and most importantly, fully recyclable. New products include fully recyclable sleeping bags and backpacks, along with the world's first bluesign® backpacking tent, a new Stargaze Recliner, and more.
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NESTOUT
Location: Granite Marketing
PR: Julie Atherton / julie@jamcollective.net
Embrace the call of adventure and the outdoors with NESTOUT. Don't be held back by life's obstacles – NESTOUT is your ready partner for any challenge. We are here so you can fearlessly venture into the wilderness and create enduring memories with loved ones, all with unshakable confidence.
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Nikwax
Location: Freestone
PR: Kate Ketschek / kate@revolutionhousemedia.com / 603-828-1050
Nikwax is the global leader in environmentally safe cleaning and waterproofing solutions that extend the life of outdoor clothing, footwear, and equipment. Nikwax also supplies top-performing PFAS-free hydrophobic down and DWR applications for outdoor brands. The brand will be showcasing its new Refresh line, including Wetsuit Refresh and Footwear Refresh. Since its founding in 1977, Nikwax has never used PFAS nor tested on animals. Nikwax products are water-based and non-persistent, and all bottles and lids are made from 100% post-consumer recycled and recyclable plastic. Nikwax is a carbon balanced, employee-owned trust.
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Nomadix
Location: Redline
PR: July Zaleski / july@jamcollective.net
Nomadix is a Social Purpose Corporation making premium, multi-functional products that simplify adventure and create less waste. The brand makes towels out of post-consumer recycled materials, contributes to 1% For the Planet, and is certified Carbon Neutral.
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Oboz
Location: Freestone
PR: Michael Collin / michael@palemorning.com
Oboz designs and builds men's and women's hiking boots, hiking shoes, insulated footwear, sandals and more from the ground up for wherever the trail takes you.
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Ombraz
Location: Alpin Sales
Katie Richter / katie@darbycommunications.com / 716.572.3467
Stacy Kline / stacy@darbycommunications.com / 724.272.9956
Ombraz is a revolutionary armless sunglasses brand making a fundamental shift to sunglass design. Since the introduction of the Ombraz Classic in 2018, Ombraz has been building carbon-negative, armless sunglasses that solve what frustrates people about sunglasses. A member of 1% For the Planet and Carbon Neutral Certified, Ombraz sequesters 1713x more carbon than it takes to produce and deliver each pair.
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Opinel
Location: Redline
PR: Julie Atherton - julie@jamcollective.net
From our home in the French Alps, Opinel has been making knives since 1890. It all started with Joseph Opinel inventing a little Savoyard folding knife that quickly became a household staple and is now a globally recognized and beloved everyday carry icon. Today, the Opinel line encompasses classic pocket knives, kitchen tools, table knives, and gardening tools. As you move from your garden to the table, from the great outdoors to great meals with friends, let Opinel join you for good food, good company, and the adventures that await. Learn more at www.opinel-usa.com.
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Ortholite
Location: MtnStuff
PR: Julie Evans / julie@verdepr.com
OrthoLite is the world’s leading supplier of open-cell foam technology. OrthoLite insoles enhance the comfort, performance, and long term cushioning while creating a cooler, drier, healthier environment in every shoe. OrthoLite’s innovative footwear solutions are available to brands that share a vision for the future of sustainable footwear. OrthoLite insoles are found in more than 550 million shoes and over 500 brand partners across all categories— from outdoor, endurance and fitness, to lifestyle and high fashion.
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Ortovox
Location: Black Dog Sales
PR: Andrea Green / andrea.green@rygr.us / 541-292-4598
ORTOVOX is a four-season mountain brand headquartered in Germany known as an expert in avalanche rescue equipment and wool apparel designed for ski touring, freeriding, mountaineering, alpine climbing and alpine touring.
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Osprey
Location: Mtn Stuff
PR: Jacob Strimling / jacob.strimling@turnerpr.com / 847.770.3771
Since Osprey was founded in 1974, every single product design has passed through the hands of owner and founder Mike Pfotenhauer, who created his first backpack at age 16. Today, Osprey is a melting pot of diverse personalities, backgrounds and abilities. All share the common belief that adventure is open to everyone and found anywhere.
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OTTERBOX
Location: Babbling Brook Sales
PR: July Zaleski / JAM Collective / july@jamcollective.net
From humble beginnings in a Fort Collins, Colo. garage, OtterBox now leverages more than 25 years of engineering and design expertise to develop protective products for all things mobile. It's no surprise that OtterBox is the #1 most trusted smartphone case brand in the U.S. From ultra-rugged to sleek and stylish, OtterBox has you covered. Protect it. Style it. OtterBox it.
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Outdoor Market Alliance
Location: Lobby
PR: Alycia / alycia@momentummediapr.com
Outdoor Market Alliance (OMA) is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. For those of you who wish to tour the building, please arrange a time with Alycia. The Denver Media Show will be a rare chance to visit all of the showrooms on-site and meet with the founding members.
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Outdoor Research
Location: MtnStuff
PR: Verde Brand Communications, or@verdepr.com
Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Our award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in our values of curiosity, passion, innovation, collaboration, and community, we strive to create space for all in the outdoors. We celebrate wins outside at every level together with our ambassadors, non-profit partners, and employees.
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Outdoor Tech
Location: Alpin Sales
PR: Kerri Dellisanti / KerriD@wh1969.com
Stay connected, roam free. With a DNA rich in design, style and creation, Outdoor Tech keeps users connected but not tethered, blending modern lifestyle with the drive to be outdoors and present in nature. Drawing inspiration from past products while incorporating what matters most for outdoor spaces—sustainability, conservation, and eco-friendliness—Outdoor Tech is foraging a new future and donates a portion of sales to The Conservation Alliance, helping to protect wildlands and natural spaces across North America.
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Outdoor Vitals
Location: Maple Street
PR: Derek Rasmussen / derek@outdoorvitals.com
Born in the dramatic landscapes of Southern Utah, Outdoor Vitals designs performance-first ultralight gear for backpackers & hikers in order to help them connect more deeply with nature. This performance-first mindset shows in all aspects of the company, fabrics, zippers, buckles, and even thread are all individually sourced and tested and then assembled in state of the art facilities. As a direct-to-consumer brand, Outdoor Vitals has pledged never to sell through retail stores - thus ensuring that extra retail price markups will never be a barrier to entry when it comes to helping people get outside.
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Roll Recovery
Location: Hi-Altitude
PR: Lauren Haber / lauren@verdepr.com
ROLL Recovery is a Boulder-based leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools. Whether you're an avid fitness and wellness enthusiast, a dedicated athlete, a frequent traveler, or someone who prioritizes self care, you'll find value in ROLL Recovery's unique and well designed products. From the top-tier R8 Plus deep tissue muscle roller, to the cutting-edge R4 Body Roller and the acclaimed R1 Percussion Massager, their range of high-quality, thoughtfully priced, and rigorously tested items caters to a wide variety of needs.
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Rossignol
Location: Hi-Altitude
PR: Siena Teare / siena@verdepr.com / 802-881-1567
The Rossignol Group manufactures and markets a broad range of mountain sports and outdoor equipment and apparel. The Group and its brands provide a continuous, year-round experience accompanying consumers in every moment of sporting effort and leisure, from elite-level athletes to amateurs, from the mountains to the city.
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Royal Robbins
Location: Green River Sales
PR: Elias Marsh / 303-304-0715 / Elias@Verdepr.com
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility.
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Salewa
Location: Rincon Group
PR: Eric Henderson / ehenderson@MeteoritePR.com / 307.690.2984
Salewa is a leading international manufacturer of mountain sports equipment with innovative products in four product categories: Apparel, Footwear, Equipment and Technical Hardware. Founded in Munich in 1935, the management- led, family-owned company is now located in the Dolomites of South Tyrol. Based at its headquarters in Bolzano, the company develops technical products that combine traditional materials and progressive design. Salewa is passionate about mountain sports - ambitious alpinism and the mountain experience.
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SCARPA
Location: Hi Altitude
PR: Verde Brand Communications, scarpa@verdepr.com
Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. For Spring 2025, SCARPA will introduce new models in light hiking, approach, run and mountain footwear that offer hybrid types of performance on the trail.
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SENIQ
Location: Maple Street
PR: Charlotte Daher de Garcia / charlotte@cgprpublicrelations.com
SENIQ makes modern outdoor apparel for women. They believe women should be able to enjoy the outdoors without compromising style with designs made to move with you—from street to trail.
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Silva
Location: Clear Creek Reps
PR: Becky Day / rebecca.day@primus-silva.com / 303.818.8277
In 1933, the Silva brand was born with the invention of the first liquid-filled compass. Not only was it the first compass with that technology, it also set a global standard for how navigation equipment worked. A few years later, Silva broadened its collection with another invention, the Zeiler headlamp. Silva has been helping people navigate the outdoors for over 60 years and now we have the opportunity get explores and “pulse lovers” to take it up a notch on the trail with an assortment of hydration belts and running vests that are designed for speed. Learn more at Silva-USA.com.
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Smartwool
Location: Mountain Source
PR: Tyler Stephenson / tyler.stephenson@backbone.media / 970.963.4873 x et 1263
Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool and to bring comfort, confidence, and community to a life lived outside. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.
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TAXA Outdoors
Location: Outside
PR: Rachel Popp / Rachel@bfcollective.co
TAXA Outdoors vehicles are designed to make camping fun, comfortable, and secure. Its 2025 Evolutions include Mantis and Woolly Bear campers, designed as habitats to help people reach their goal of connecting with the outdoors. Taxa Outdoors attracts a diverse demographic group including some RV users, but primarily those who love camping and the outdoors, but require more than a tent. For more information, visit taxaoutdoors.com.
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Thermacell
Location: Ascension
PR: Bailey Schneider / bailey.schneider@backbone.media
Over the past 20 years, Thermacell's mission has been to liberate people who love the outdoors from the harmful effects of insects. The company pursues this mission by creating the world’s leading spatial mosquito repellent and targeted tick control solutions. Dedicated to delivering the best consumer experience, it has an ever-expanding product line that can be used for all lifestyles, including for both adventure and home use.
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Thule
Location: Adventure Labworks
PR: Sophie Gold / sophie.gold@backbone.media / 970.963.4873 ext. 1806
In 1942, in the forest of Småland, Sweden, Thule was founded by Erik Thulin, a true lover of the outdoors. Since then, their focus has been designing and developing quality products that help you carry your gear wherever your passion takes you. Thule is committed to developing smart, stylish products like premium luggage, rooftop tents, rack systems, and more that are environmentally sound, high quality, safe, and easy to use.
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Vasque
Location: Waypoint
PR: Amy May / JAM Collective / amymay@jamcollective.net
Vasque Footwear has delivered functional, durable footwear to millions of outdoor enthusiasts since 1964. We believe that you don’t have to go far to change your perspective. By simply stepping outside we can change how we feel on the inside. When we disconnect, we reconnect. Vasque Footwear – Trail Footwear Since 1964. Visit us at Vasque.com
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Women's Wilderness
Location: Hallway
PR: Kriste Peoples / kpeoples@womenswilderness.org / 303-938-9191
Founded in 1998, Women's Wilderness is a non-profit organization that creates space for girls, women, and non-binary people of all ages and backgrounds to find their place, their voice, and their power in the outdoors. We address barriers to outdoor access and foster belonging and inclusion for women, girls, and nonbinary people through accessible, culturally responsive, and gender-informed outdoor programming.