
Spring/Summer ‘24
Welcome to the Denver Media Show!
The pocket guide is our directory of attending brands. Each listing includes the location at OMA, PR contacts, and a general brand description. We encourage you to connect with the PR reps ahead of time to schedule meetings to ensure the best experience. We will have an Open Floor period from 4:00-5:30 on July 26.
At the bottom of the page is the map of OMA with a directory of the brands currently engaged with the OMA sales agency members. The sales agencies are our hosts, and they allow us to utilize their showrooms for the event. If you have questions on-site, look for the all-white OMA staff badges; they can assist you.
7/26 Wednesday
8:00-9:30am - Breakfast Served
8:30-12:00pm - Morning Appointments
12:00-1:30pm - Lunch Served
1:00-4:00pm - Afternoon Appointments
4:00-5:30pm - Open Floor / Bar Open
5:30-6:30pm - Happy Hour & OMA Annual Giving Presentation
6:30-8:00pm - Dinner Served
7/27 Thursday
8:00-9:30am - Breakfast Served
8:30-12:00pm - Morning Appointments
12:00-1:30pm - Lunch Served
1:00-3:00pm - Afternoon Appointments
S/S ‘24 Participating Brands
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Adventure Wagon
Location: Outside
PR: Elias Marsh / elias@verdepr.com / 303-304-0715
Created in 2014, Adventure Wagon is a Portland, Oregon-based van upfitter with over 2,000 conversions on the road. They specialize in modular and configurable interior systems for vans.
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Appalachian Gear Company
Location: Maple Street / D20
PR: Suzanne Hermann / suzanne@darbycommunications.com / 828.280.2701
Appalachian Gear Company is an outdoor lifestyle company specializing in sustainable, performance-based clothing and equipment designed and manufactured in the United States.
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Arc'teryx
Location: Superfluent / D16
PR: Amy May / amymay@jamcollective.net
Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering durable, unrivaled performance. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better.
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Black Diamond
Location: Bates Outdoor / D33
PR: Mariel Fulton / mariel.fulton@backbone.media / 970.963.4873 ext. 1205
Black Diamond is a company that's not just for rock climbers and skiers, but one that stands for the spirit of the sports we live, their values and goals, past, present and future. Since 1957, our innovative gear designs have set the standard in numerous areas.
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Bogs
Location: Maple Street / D20
PR: Ingrid Malmberg / ingrid@momentummediapr.com
At BOGS, we have devoted our entire lives to making men’s, women’s, and kids’ boots that are lighter and more comfortable than any other boot, in any kind of weather. Boots that are warmer, drier, easier to get on and off, and environmentally friendly. And, sometimes cuter than just about anything you can put on your feet.
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Buff
Location: Green River Sales / D35
PR: Erin Wyer / erin@outsidepr.com / 612.747.1314
Certified B Corporation, Buff® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category 30 years ago. Buff continues to innovate in the head and neck wear protection space, making the company sustainable, equitable and responsible.
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Cascade Designs, Inc.
Location: Hi Altitude Sales / D37
PR: Alexa McRoberts / alexa@verdepr.com / 717-808-9653
Cascade Designs, Inc. began over 40 years ago with the simple idea of providing a more comfortable night outdoors. It's grown to become the parent company of major brands in the outdoor industry: Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, Varilite. Recent releases for S/S 24 include: Expanded MSR Titanium Cookware, MSR Hubba Hubba Bikepack Tent, and the new Honcho Poncho kids line from Therm-a-Rest.
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Chaco
Location: Mountain Source / D30
PR: Meg Herrington / meg.herrington@backbone.media / 970.693.4873 ext. 1240
Born on the river in 1989, Chaco Footwear builds premium footwear for the outdoor-minded. The brand’s iconic Z/sandals are repairable at ReChaco and more than 20,000 sandals a year are kept out of landfills every year. Plus, as a result of the brand’s proprietary LUVSEAT™ foot bed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. Simply put, Chaco is fit for adventure.
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Cotopaxi
Location: Cordillera Sales / D15
PR: Erin Wyer / erin@outsidepr.com / 612.747.1314
Cotopaxi is a carbon neutral certified B Corporation that creates sustainably made outdoor gear designed to fight extreme poverty, inspire adventure, and move people to Do Good.
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Deuter
Location: Black Dog Sales / D21
PR: Ryan Silven / ryan.silven@rygr.us / 970.389.6435
From backpacking to mountain biking, alpinism, and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable, and environmentally friendly packs for everyone and everywhere.
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Dragon
Location: BW Sales / D18
PR: Annekë Efinger / anneke.efinger@backbone.media / 970.963.4873 ext. 1238
Born in San Clemente, California, Dragon is internationally recognized as a leading performance eyewear brand for those seeking progressively designed products, high-level performance, and innovative technology. Since 1993, our world-class collection of athletes and ambassadors helped pioneer and inspire our wide range of products, while our heritage in surf and snow culture illustrates our ongoing celebration of an active, impassioned lifestyle.
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Elastic Suite
Location: Lobby
PR: Megan Long / Megan.Long@emeraldx.com
Elastic Suite is a next-generation B2B wholesale ecommerce platform with more than 20 years of experience and iteration. Elastic works with hundreds of brands to streamline buying, increase sales, reduce costs associated with paper B2B marketing materials, and organize digital merchandising assets in one place. Designed to help brands and retailers connect, transact, and, ultimately, grow revenue. B2B ecommerce is taken from transactional to transformational by bringing together ERP and backend data, sales reps, retailers, and distributors. Learn more at elasticsuite.com.
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EXPED
Location: Granite Marketing / D36
PR: Amy May / amymay@jamcollective.net
EXPED is a Swiss-based outdoor hardgoods brand, specializing in the highest quality sleeping mats, sleeping bags, tents, backpacks and outdoor accessories. With offices in Zurich, Switzerland and Tacoma, Washington, EXPED is a privately owned company with the freedom to build meaningful, longstanding partnerships with specialty retailers, manufacturers, and consumers. We believe these relationships are not measured by production output, but by strong, ethical industry leadership and unparalleled customer satisfaction.
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Farm To Feet
Location: Granite Marketing / D36
PR: Stacy Kline / stacy@darbycommunications.com / 724.272.9956
Farm to Feet is committed to creating the world’s best merino wool socks by using all-American materials, manufacturing, and workers. This exclusively U.S.-based supply chain allows Farm to Feet to ensure the highest quality materials and products with as little impact on the environment as possible.
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Fjällräven
Location: Mountain Source / D30
PR: Amy Tew, Ketchum / fjallraven@ketchum.com
Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment. Fjällräven Fjällräven Press Room Room
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Forsake
Location: Maple Street / D20
PR: Ingrid Malmberg / ingrid@momentummediapr.com
Forsake believes that your footwear should never limit your adventures, whether you’re on city streets or unmarked trails. That’s why they make sneaker boots: footwear that combines all-weather protection, rugged construction, and adaptable styling to take you from peak to pavement.
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G. Loomis
Location: Maple Street / D20
PR: Kade Gewanter / kadegewanter@darbycommunications.com / 413.834.1746
G. Loomis exists to heighten angler experience by creating tools that expand tactical opportunity, boost effectiveness, and enhance natural ability.
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Gordini
Location: Adventure Labworks / D17
PR: Eleanor Sachs / eleanor@virtumediapr.com / 781.775.6039
Based in Vermont and independently owned, Gordini has been a leader in cold weather innovation since 1956 and is introducing its first-ever Performance Sock collection to the market this fall. Gordini.com
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GORE-TEX
Location: Hi Altitude Sales / D37
PR: Alexa McRoberts / alexa@verdepr.com / 717-808-9653
The GORE-TEX Brand is the material science company behind high-performance waterproof and breathable product technologies found in garments, footwear, gloves, and more.
Jump to Press Portal.
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Gregory
Location: Granite Marketing / D36
PR: Becca Katz / becca@verdepr.com / 360-441-5620
For nearly 50 years, Gregory Mountain Products has been the leader in expedition, backpacking, daypacks and travel gear. World renowned for fit, durability, and performance in all of its products, Gregory is responsible for many industry firsts in backpacking fit and design.
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Helly Hansen
Location: Waypoint / D32
PR: Tara Yant / taray@wh1969.com / 206.390.0478
Founded in Norway in 1877, Helly Hansen makes professional grade gear to help people stay and feel alive. With a long history of first-to-market innovations, over 55,000 professionals worldwide trust, use and recommend Helly Hansen for living, working and recreating in the world’s harshest environments.
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Hest
Location: Redline Sports Group / D14
PR: Katie Wolitarsky / katie@kwm-pr.com / 713.824.2258
HEST brings the comforts of home to the great outdoors with its premium, high-performance sleep products that build community around camping and travel.
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Ignik
Location: Ascension Sales / D29
PR: Stacy Kline / stacy@darbycommunications.com / 724.272.9956
Ignik’s journey started on a family sailboat in the Arctic witnessing the impact of climate change and human jetsam on the landscapes we love. Today Ignik makes high-quality, environmentally thoughtful outdoor heating products that create change, allow us to get outside earlier, and stay outside longer.
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Knog
Location: Mountain Source / D30
PR: Katie Richter / katie@darbycommunications.com / 716.572.3467
Based in Melbourne, Australia, Knog is an award-winning cycling and outdoor accessory brand that consistently designs products that defy convention.
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Kühl
Location: Mountain Trading / D34
PR: Rachel Popp / Rachel@bfcollective.co
Kühl was born in the mountains in 1983 and remained committed to creating durable, comfortable, and stylish mountain apparel.
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La Sportiva
Location: Ascension Sales / D29
PR: Sean Van Horn / sean.vanhorn@backbone.media / 970.963.4873 ext. 1806
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel.
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Lifestraw
Location: Waypoint / D32
PR: Amy May / amymay@jamcollective.net
The original LifeStraw Personal Water Filter, which converts microbiologically contaminated water into safe, potable water, was introduced in 2005. LifeStraw’s innovative water filtration technology is rigorously tested by independent laboratories and leveraged across some of the harshest environments around the world. The company is a Climate Neutral certified B Corp. For every product purchased, a school child in need receives safe water for a year.
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LOWA
Location: MtnStuff / D24
PR: Ben Pejko / ben@cgprpublicrelations.com
Celebrating its 100th anniversary, LOWA has earned a reputation for crafting premium outdoor boots and shoes that blend outstanding quality and fit through innovative design and proprietary technology.
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Mountain Hardwear
Location: Green River Sales / D35
PR: Erin Wyer / erin@outsidepr.com
Mountain Hardwear, Inc., founded in 1993, builds essential equipment for climbers, mountaineers, and outdoor athletes and has supported expeditions on the world’s highest peaks. This level of technical precision and detail continues to inspire everything behind the brand. Download Press Kit.
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Mystery Ranch
Location: Alpin Sales / D31
PR: Erin Brosterhous / erin@bluefirecollective.com
With over four decades of design and manufacturing experience – coupled with simultaneous in-the-field testing and real-world hammering – Mystery Ranch has learned a thing or two about load transfer, active framing and the importance of using only the most top-shelf materials for their packs and bags.
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National Forest Foundation
Location: Green River Sales / D35
PR: Maura Jenkins / maura@outsidepr.com / 570-266-2922
The National Forest Foundation (NFF) works on behalf of the American public to promote the enhancement and public enjoyment of the 193-million-acre National Forest System by directly engaging Americans and leveraging private and public funding to improve forest health and Americans’ outdoor experiences.
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Nomadix
Location: Redline Sports Group / D14
PR: July Zaleski / july@jamcollective.net
Nomadix is a Social Purpose Corporation making premium, multi-functional products that simplify adventure and create less waste. The brand makes towels out of post-consumer recycled materials, contributes to 1% For the Planet, and is certified Carbon Neutral.
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Norrøna
Location: Black Dog Sales / D21
PR: Rob Steffens / rob.steffens@rygr.us
Founded in 1929, Norrøna is a family-owned Norwegian outdoor company driven by the needs of explorers, skiers, mountaineers, and adventurers to make premium gear with nature as its lab.
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Oboz
Location: Freestone / D23
PR: Michael Collin / michael@palemorning.com
Oboz designs and builds men's and women's hiking boots, hiking shoes, insulated footwear, sandals and more from the ground up for wherever the trail takes you.
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Osprey
Location: D24 / Mtn Stuff
PR: Brooke Sundermier / Brooke.Sundermier@turnerpr.com
Since Osprey was founded in 1974, every single product design has passed through the hands of owner and founder Mike Pfotenhauer, who created his first backpack at age 16. Today, Osprey is a melting pot of diverse personalities, backgrounds and abilities. All share the common belief that adventure is open to everyone and found anywhere.
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Ortholite
Location: Hi Altitude / D37
PR: Julie Evans / julie@verdepr.com / 717-808-9653 (Alexa)
Ortholite provides the single most cost effective solution to enhance the comfort, performance, and long term cushioning while creating a cooler, drier, healthier environment in every shoe.
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Ortlieb
Location: Superfluent / D16
PR: Logan VonBokel / logan@hotroutemedia.com / 618-531-1476
ORTLIEB is 42-year old bag manufacturer who specializes in making highly-durable, waterproof bags at their factory in Bavaria, Germany. With a strong history in cycling, ORTLIEB was the first manufacturer to radio-frequency weld a bicycle pannier. Fast-forward 40 years and ORTLIEB offers expedition-ready bags for all types of adventures.
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Ortovox
Location: Black Dog Sales / D21
PR: Ryan Silven / ryan.silven@rygr.us / 970.389.6435
ORTOVOX is a four-season mountain brand headquartered in Germany known as an expert in avalanche rescue equipment and wool apparel designed for ski touring, freeriding, mountaineering, alpine climbing and alpine touring.
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Outdoor Lab Foundation
Location: Lobby
PR: Bryan Martin / bryan.martin@outdoorlabfoundation.org
Outdoor Lab Foundation provides over 5,000 sixth-graders and 1,000 high school students in Jefferson County with transformative experiences in the outdoors. Each camp emphasizes environmental education and social-emotional learning. The Foundation ensures that Outdoor Lab is accessible to all students in Jeffco regardless of their articulation area or socioeconomic background.
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Outdoor Market Alliance
Location: Lobby
PR: Alycia / alycia@momentummediapr.com
Outdoor Market Alliance (OMA) is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. For those of you who wish to tour the building, please arrange a time with Alycia. The Denver Media Show will be a rare chance to visit all of the showrooms on-site and meet with the founding members.
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Outdoor Research
Location: Mtn Stuff / D24
PR: Dave Simpson / dave@verdepr.com / 505.917.5866 (Marisa)
Outdoor Research® is Designed by Adventure®. Based in Seattle – with in-house manufacturing and prototyping capabilities at our company headquarters – Outdoor Research was founded in 1981 after a failed piece of gear on an Alaskan climbing expedition inspired ideas for a better design.
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Rossignol
Location: Hi Altitude Sales / D37
PR: Siena Teare / siena@verdepr.com / 802-881-1567
Rossignol is the iconic winter sports brand. Rossignol offers a wide array of products for both amateurs and experts in alpine skiing, Nordic skiing and snowboarding.
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Royal Robbins
Location: Green River Sales / D35
PR: Kevin Nicol-Lints / kevin@verdepr.com / 269.806.6848
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility.
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Scarpa
Location: Outside
PR: Dave Simpson / dave@verdepr.com / 307-690-9906
Scarpa designs and manufactures top quality ski boots, mountaineering, rock climbing, hiking, alpine running, and mountain lifestyle gear.
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Sierra Designs
Location: Maple Street / D20
PR: Katie Richter / katie@darbycommunications.com / 716.572.3467
Sierra Designs is an award-winning camping equipment and apparel manufacturer on a mission to make functional, beautiful, and most importantly, attainable products.
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Smartwool
Location: Mountain Source / D30
PR: Tyler Stephenson / tyler.stephenson@backbone.media / 970.963.4873 x et 1263
Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool and to bring comfort, confidence, and community to a life lived outside. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.
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Stillhouse
Location: Lobby
PR: Susie Dunlea / susie.dunlea@turnerpr.com / 513-317-7024
Stillhouse is an award-winning, American-made spirits portfolio packaged in one-of-a-kind, unbreakable 100% stainless steel cans. Stillhouse is the perfect accoutrement to everything you do outdoors; it’s best enjoyed as the sun goes down, and you’re settling in beside a campfire with this show’s featured variety: Peanut Butter S’mores Whiskey.
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Superfeet
Location: Black Dog Sales / D21
PR: Rob Steffens / rob.steffens@rygr.us
Superfeet are clinically proven to increase comfort, minimize repetitive stress and prevent injuries, the shoe insert shape cradles your heels and hugs your arches to deliver just the right amount of targeted support.
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Thule
Location: Adventure Labworks / D17
PR: Austin Caron / austin.caron@backbone.media / 970.963.4873 ext. 1800
In 1942, in the forest of Småland, Sweden, Thule was founded by Erik Thulin, a true lover of the outdoors. Since then, their focus has been designing and developing quality products that help you carry your gear wherever your passion takes you. Thule is committed to developing smart, stylish products like premium luggage, rooftop tents, rack systems, and more that are environmentally sound, high quality, safe, and easy to use.
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Toad & Co.
Location: Granite Marketing / D36
PR: Becca Katz / becca@verdepr.com / 360-441-5620
Toad&Co are the creators of socially and environmentally committed garments that are equally suited for the rigors of the trail or the tavern.
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Ultimate Direction
Location: Maple Street / D20
PR: Mindy Smith / mindy@darbycommunications.com / 828.989.7850
Overview: Ultimate Direction designs high performance apparel and hydration gear for self-propelled athletes taking on running, fastpacking, and hiking pursuits.
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Vasque
Location: Waypoint / D32
PR: Amy May / amymay@jamcollective.net
Vasque Footwear has delivered functional, durable footwear to millions of outdoor enthusiasts since 1964. We believe that you don’t have to go far to change your perspective. By simply stepping outside we can change how we feel on the inside. When we disconnect, we reconnect. Vasque Footwear – Trail Footwear Since 1964.
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Whiteduck
Location: Outside
PR: Newt Borowski / nathan.borowski@backbone.media
White Duck Outdoors offers high-quality, durable and long-lasting canvas products for outdoor adventure and work including a full range of tents, tarps, duffels, log carriers, dog beds, pants and more.
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Wondery.
Location: Maple Street / D20
PR: Ingrid Malmberg / ingrid@momentummediapr.com
BIPOC-owned and women-led, Wondery. makes comfortable and style-driven apparel for women with a focus on easy-to-wear, size-inclusive clothing.
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Wyoming Whiskey
Location: Hi Altitude / D37
PR: Max Akselrad / max@verdepr.com
Based in Kirby, Wyoming, Wyoming Whiskey has a simple goal: to create America’s next great bourbon. The company and product is a collaboration between its partners and 97,818 square miles of Wyoming.
OMA Map
& Directory
Adjacent is the map of the OMA building with all of the brands currently represented in the Rockies by OMA member sales agencies. Without the collaborative effort of these sales agencies we would not be able to have the Denver Media Show. If you have any questions while on-site, just look for the all-white staff badges our hosts will be wearing.