The Outdoor Market Alliance Mission:
To elevate the sale of outdoor products and to support accessible, vibrant, and sustainable outdoor recreation throughout the Rockies.
About OMA, The Nonprofit
Founded in 2022 with a vision for collaborative work and community contribution. Since its inception, the OMA has committed to giving back, and all members have a chance each year to both nominate and vote on a variety of outdoor non-profit causes to receive funds from the OMA’s annual philanthropy awards. The funds are raised throughout the year, primarily from the OMA Media Show.
About OMA, The Venue
The Outdoor Market Alliance building in Lakewood, Colorado, is the Western hub of the outdoor industry. The building is designed to meet the needs of the resident sales agencies, which represent over 175 brands across the Outdoor Industry. The space is available to host business development-focused events to support the diverse communities comprising the outdoor recreation economy along the Front Range.
Annual Giving Program
Each year, the resident sales agencies nominate nonprofits from across the Rockies for the collective to promote as the recipients of OMA’s Annual Giving Program. As sales agents, each representative comes into contact with the needs of the communities served by their key retailers. They hear stories of local legends, theories about sales trends, and the demand for winning outdoor products for their local adventures, along with the issues preventing participation, the obstacles to enjoyment, and the people working to improve the situation. That makes sales reps uniquely qualified to provide targeted support to enhance our collective outdoor experiences in the Rocky Mountains.
If you are inclined, please support the Outdoor Market Alliance Annual Giving Fund. 100% of your donation will directly support the winners as detailed above.