Colorado is an outdoor industry hub. So it comes as no surprise that just outside the Mile High City, lives an outdoor collective unlike any other: the Outdoor Market Alliance (OMA).
The non-profit, founded in 2020, includes 25 independent sales and marketing agencies and represents “over 175 brands in the Outdoors, Resort, Run and Bike markets in the Rockies”. That’s a lot of energy across a 32,000 square foot showroom and meeting venue.
So what’s their intent?
Elevate brand and retailer experiences through their showrooms while supporting community-driven initiatives by committing time and funds to environmental causes, diversity and inclusivity in the ever-growing outdoor industry.
But how do they do it?
A lot of ways. Most recently, it included OMA’s their second media showroom event, the Denver Media Show.
To read the complete article, please visit our friends at elevationoutdoors.com/go-outside/its-worth-the-hype-outdoor-media-alliance-hosts-its-second-denver-media-show/
